The 1980's

Agency Network: 
January 2013


Print advertisement created by Reciclo, Brazil for Cedro Textil, within the category: Retail Services.


Mohawks, chains and attitude. It's a lot of work to destroy with any look style. Cedro Textil: 140 years wearing the Brazil.
From chintz to denim, from denim to the future: the history of Brazil's fashion pass through the history of Cedro. Flexile as jeans wear, Cedro always anticipated global trends, invested in textile technology and, through the years, dressed generations and the development of Brazil.

Advertising Agency: Reciclo, Belo Horizonte, Brazil
Creative Director: Marcone Procópio
Art Directors: Renê Bionor, Marcone Procópio
Copywriter: Aline Layoun
Photographer: Márcio Rodrigues
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Shawali's picture

Again, the copy doesn't make sense. What's a "look style"?

Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!