August 2007

Always wear an approved safety helmet.
Cycling Australia

Advertising Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Copywriter: Charlie Cook
Art Director: Simon Johnson
Photographer: Adam Taylor
Retoucher: Dennis Monk
Designer / Typographer: Jason Young

Comments (6)

Log in or register to post comments
CC3's picture

Wear your helmet because if you crash you'll become a vegetable?

Took me a second. Not an earth shattering idea, could have possibly dug a bit deeper, but I like it.

Ed Mintone's picture
Ed Mintone
Activity Score 585

A bit of a stretch for me. Maybe, I should start wearing a helmet.

Did like the 1st one though, as it didn't look too altered.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

The only body part I associate with cauliflower is "ear(s)".
I, too, think this is attempting to communicate: skull injury/fracture = human vegetable. But it doesn't get you there quicker than it should.
Eat your vegetables for a bigger brain. That's a lot faster.
Oh, and reading a copy of The Economist wouldn't hurt, either...

GianT's picture

I think this ad just mean that without a helmet your brain is just as weak and fragile as a vegetable

GianT's picture

Our brain and our head actually

nuttin2kare's picture
Activity Score 24

yep I got same thinking with Gian T

but I think it's not strong enough idea because the dark color , the cauliflower ( n cabbage, especially broccoli ) not showing the weak n fragile , theyre looked so firm , n the bg looks like metal ..