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Japan Unlimited, Sight

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Illustration: Benny Luk / HATCH.HK

Print advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.

Advertising Agency: McCann Worldgroup, Hong Kong
Executive Creative Director: Thierry Halbroth
Associate Creative Director: Anita Ng
Art Director: Agnes Lee
Chinese Copywriter: Vivian Yong
English Copywriter: Don Ellis
Photography: Connie Hong / Ki Workshop
Retouching: Bon Leung Limited
Multimedia Designer: Cyrus Li
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Highest Rated

vidz913's picture

I agree with Boxey here... this one is closer to a concept... links the copy too... but not quite there yet...

vidz913
Activity Score 35
TommyO's picture

Too rich in details, in my opinion.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

ad.cevedo's picture

It's too charged. I don't quite get it, to be honest.

ad.cevedo
Activity Score 8
HellFish's picture

I dont see concept

HellFish
Activity Score 185
Copywriter
Boxey's picture

Getting closer to a concept than the others, but still not enough.

Boxey
Activity Score 8879
Melaleuca In-House
Mytwocents's picture

Copy just couldn't be more obvious. Art is fine but that's about it.

Mytwocents
Activity Score 285
Copywriter
vidz913's picture

I agree with Boxey here... this one is closer to a concept... links the copy too... but not quite there yet...

vidz913
Activity Score 35
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