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Aussies

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.

Advertising Agency: McCann Worldgroup Hong Kong
Creative Directors: Sylvester Song, Thierry Halbroth, Florence Lai
Art Director: Kit Yu
Copywriters: Don Ellis, Vivian Yong
Illustrator: George Cheung
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NastyJester's picture

What a pointless campaign.

NastyJester
Activity Score 740
Copywriter
gluebrand's picture

I don't mind the campaign so much, I'd have liked to see the Kenyan training though!

gluebrand
Activity Score 119
Creative Director
Guest's picture

It's really good and i like the twist. Nooot!

Guest
Guest's picture

Gotta love a good racist campaign.

Guest
Guest's picture

Took the words right out of my mouth. Not only does this campaign include various pointless stereotypes (it's not necessarily racist since they're excluding or singling any one race out), it just doesn't provide any clear benefit. It's just a "let's do something clever and people will be interested/buy our product/come to our event" type of campaigns. Completely pointless, why would anyone who's not into rugby now want to watch it (because that's really what it's all about: converting non-rugby fans into rugby fans).

Guest
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