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Anina

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.

Caption

The new Business Class

Advertising Agency: McCann Worldgroup, Hong Kong
Executive Creative Director: Thierry Halbroth
Assoc Creative Director: Anita Ng
Senior Copywriter: Don Ellis
Art Director: Kato Tsang
Producer: Mark Cumming / Shoot Logistics
Retoucher: Bon Leung Limited
Photographer: Pete Seaward
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Ron Burgundy's picture

So they are saying it feels isolated...IDK I've never flown first class, is that a good thing that you dont feel like you can talk to other people...or they can talk to you?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
CuriousPencil's picture

I think they're saying "Our ads don't have headlines because our seats don't have planes."

CuriousPencil
Activity Score 4225
Copywriter
YJ's picture

Haha

YJ
Activity Score 375
Art Director
My_friend_Goo's picture

Business class is all about more space. These ads are good, not great, just good

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
CuriousPencil's picture

In all seriousness though, it's a good step away from the norm to remove the furniture from its context almost entirely like this. As well as showing that there's nothing outside this roomy space to worry about, it ensures that attention is focused on the ergonomics and functionality of the area. Pretty smart.

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

Comfortable-looking.

Billoughsby
Activity Score 5144
Art Director |

That's it.

talkingisfree's picture

Nice campaign. It says it all, withou saying nothing. Art direction is great.

talkingisfree
Activity Score 2712
Art Director
miko1aj's picture

I just loooove art direction in this, but this particular composition makes my teeth gnash.

miko1aj
Activity Score 3086
shahidali's picture

Is it the new business class? Thought it says you can see the new business class from the window...

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

kleenex's picture

I do not like the ads at all. The people in the ads do look nice though.

kleenex
Activity Score 51098
Web Designer/Developer
BART1234's picture

Looks good, but the idea feels fake...

BART1234
Activity Score 58
Graphic Designer
AKesseli's picture

I want to sit in that chair. The ad wins.

AKesseli
Activity Score 210
Boston University
jackblack's picture

Sorry, is there a concept here? No. Next.

jackblack
Activity Score 2357
Art Director
phillsucks's picture

só tem hater nesse caralho.

phillsucks
Activity Score 131
Art Director at Duelo
maesepedro's picture

I like it. Creates a sense of having space.

maesepedro
Activity Score 90
Albion London
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