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talkingisfree's picture

I like this campaign

talkingisfree
Activity Score 2712
Art Director
your mom's picture

son this is beautiful

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

morse's picture

Awesome visuals.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

chidi's picture

interesting set of ads, each visual of the ads creates images that actually explains the product benefit .e.g fish in a bag without the foul smell, blade in a bag without tearing it apart, skull in the bag: signifying that anything can be hidden in the bag. .............. Kudos guys. Great Ad

chidi
Activity Score 176
zaheenkb's picture

Is it me or do others share this opinion: The ads look morbid. When I read "Genuine Leather" and see fish, or cow skulls or butterflies coming out, it makes me think that these animals were used/harmed in the making of the bags. In the latter set of ads, the pills, blades and cigarettes seem to be a subliminal suicide promotion. Am I missing something here?

zaheenkb
Activity Score 69
Copywriter at Mumbai |

Zaheen

OscarSalas's picture

I agree with you, i was first a little disturbed by the pills, razor, cigarrettes combination, clearly a suicide reference.
And then this other half, which may look like sort of a "perfume" advertising style, but it feels little dark doesnt it?.

At the end i wasnt really thinking about bags, i was thinking of why would you advertise suicide then animals in the same series.
I agrre with zaheenkb, it is a little morbid.

OscarSalas
Activity Score 155
tirthomitro's picture

kickass art!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture

Got a good concept.

kleenex
Activity Score 51110
Web Designer/Developer
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