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Agency Network: 
Published/Aired: 
April 2009
Casa & Perfume Print Ad -  Fish

Description

The ad was printed in aromatic ink, so the readers could smell the scent of the product.

Advertising Agency: Fala!

Caption

Trust us, smell it!

Art Director: Deny Zatariano
Copywriter: Frederico Cruz
Creative Director: Augusto Moya
Photographer: Egon Jais, Studio 46
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Highest Rated

corndogfuneral's picture

I get it already. Don't need two of the same ad.

corndogfuneral
Activity Score 1053
Art Director
TRICKY's picture

its fishy "trashing the product with the fish doesn't tell how good your product is against bad odor of course your idea of printing with aromatic ink makes all the difference unfortunately we can not smell it on adsoftheworld

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

premc's picture

gud > !

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

elmatacho's picture

i thik the good thing about this ad is that takes advantage of a print media to create an experience with the product. most of the clients won´t take that risk.

elmatacho
Activity Score 251
Graphic designer
Guest's picture

And why do you think others don't take this risk???

I let others answer...

Guest
corndogfuneral's picture

I get it already. Don't need two of the same ad.

corndogfuneral
Activity Score 1053
Art Director
kai539's picture

it's called a campaign
a campaign is a series of advertisements revolves around a same concept
of course it's the same in terms of idea

kai539
Activity Score 244
Nanyang Academy of Fine Arts
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