Agency Network: 
April 2009
Casa & Perfume Print Ad -  Fish


The ad was printed in aromatic ink, so the readers could smell the scent of the product.

Advertising Agency: Fala!


Trust us, smell it!

Art Director: Deny Zatariano
Copywriter: Frederico Cruz
Creative Director: Augusto Moya
Photographer: Egon Jais, Studio 46
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TRICKY's picture

its fishy "trashing the product with the fish doesn't tell how good your product is against bad odor of course your idea of printing with aromatic ink makes all the difference unfortunately we can not smell it on adsoftheworld

Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

premc's picture

gud > !

Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |


elmatacho's picture

i thik the good thing about this ad is that takes advantage of a print media to create an experience with the product. most of the clients won´t take that risk.

Activity Score 251
Graphic designer
Guest's picture

And why do you think others don't take this risk???

I let others answer...

corndogfuneral's picture

I get it already. Don't need two of the same ad.

Activity Score 1053
Art Director
kai539's picture

it's called a campaign
a campaign is a series of advertisements revolves around a same concept
of course it's the same in terms of idea

Activity Score 244
Nanyang Academy of Fine Arts
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