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Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by Pagú Propaganda, Brazil for Casa de Eurípedes, within the category: Public Interest, NGO.

Caption

Your lungs are more sensitive than you think. Stop smoking.

Advertising Agency: Pagú Propaganda, Goiânia, Brazil
Creative Director / Copywriter: Sussy Côrtes
Art Director / Illustrator: Murilo M. Santos
Approval: Andressa Cunha
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DesignDine's picture

The hand makes it really boring. Even without the hand its good. The hand with a lighter seems like a forcefully injected metaphor.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

mark3r's picture

Agree.

mark3r
Activity Score 1949
Art Director at Scout
SayWhat's picture

yeeeah right , and fast food is very healthy...

SayWhat
Activity Score 63
Creative Director
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