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Lying Down

Campaign
Agency Network: 
Published/Aired: 
November 2011

Description

Print advertisement created by BBDO, Australia for Carlton, within the category: Alcoholic Drinks.

Caption

Spending too much time with the wife?
Stay a little longer

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Art Director: Anthony Phillips
Copywriter: Richard Williams
Producer: Josie Amato
Account Director: Nick Cohen
Client Team Directors: Scott Tabe-Lewis, Andrew Meldrum
Agency Producer: Cindy Merlin
Photographer: Neil Bailey
Retoucher: Mike Mccall
Print Producer: Mary Darzi
Account manager: Toby Beaumont
Production: Coco Productions
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Highest Rated

Lazarus's picture

Fun stuff. But agree with Baelin, no need for the 70s reference. Plenty of contemporary scenarios to fit this bill.

Lazarus
Activity Score 1536
Creative Director
stickynotes's picture

love this campaign. it stands out pretty nicely.
I'm just a little torn about the line: 'stay a little longer'.. It has quite a nice feel to it, but feels more like advertising for the pub. especially for the can version. what if I have the beer at home, where do i 'stay a little longer'? anyway, it's great campaign!

stickynotes
Activity Score 1094
Baelin's picture

Is there a reason as to why they used couples that look like they stepped out of the 70s?

Baelin
Activity Score 273
Copywriter
Lazarus's picture

Fun stuff. But agree with Baelin, no need for the 70s reference. Plenty of contemporary scenarios to fit this bill.

Lazarus
Activity Score 1536
Creative Director
thedesignaddict's picture

I like them, but they could be better. I don't get the relevance of a retro looking photo, and the line could use some work too.

thedesignaddict
Activity Score 5403
Art Director at Freelance
iambusy's picture

naaice

iambusy
Activity Score 2219
Copywriter |

busy.

Hadrons's picture

Good campaign, I wonder if the beer will do the change everybody is hoping for.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture

Stay a little longer with who?

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Galo's picture

Stay a little longer doesn't fit this ad... It feels like they're asking you to stay a little longer with the wife, not in the bar, with your friend. But the overall idea is nice. They should have worked for a little longer.

Galo
Activity Score 446
Copywriter
CrackerJackFlash's picture

ha! good stuff.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

jujocd's picture

GREAT campaing

jujocd
Activity Score 759
chlam245's picture

Good campaign, I wonder if the beer will do the change everybody is hoping for.

chlam245
Activity Score 4
Project Zero One's picture

the Campaign is good i can see it. but i also feel the retro look...Naaa. the line i think is OK, its kinda like dude you spend all your time with your wife here have a mid and another and another...

Project Zero One
Activity Score 8
Graphic Designer at DDB iris Zambia
luckyzebra's picture

Creepy family pics always work for me!

luckyzebra
Activity Score 93
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