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Poison

Campaign
Agency Network: 
Published/Aired: 
January 2009
Caribu Print Ad -  Poison

Also From This Campaign 2

Description

Print advertisement created by Lowe, Peru for Caribu, within the category: Confectionery, Snacks.

Caption

The dark side of sweetness.

Advertising Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Other additional credits: Daniel Higashiona
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Highest Rated

Madeinmelmac's picture

i disagree with many of the comments, u people are not focus on the idea...i think its a great ad, maybe to daring, but intelligent..

Madeinmelmac
Activity Score 116
Copywriter
morse's picture

This is even sicker than the first one. I'm bothered.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nausea1984's picture

i am too. it's attention grabbing, sure. but not in a good way. this is not 'dark', this is sinister.

Nausea1984
Activity Score 2
De La Salle University
Pccs's picture

even though i am a totally open minded individual i completely agree with you on this one

Pccs
Activity Score 212
Graphic Designer
Nicolae Chiris's picture

I think that's the point, to be sinister. I like the picture.

Nicolae Chiris
Activity Score 18
Photographer at Romania
sold's picture

irresponsabilidade grande publicar isso

sold
Activity Score 3305
Copywriter
wert's picture

i dont think this ad is irresponsible...this ad is for a bitter chocolate...most adults eat them...so the communication is for adults..

wert
Activity Score 77
Work
thedesignaddict's picture

Apart from being sick, where's the product benefit? It's a creative wank. Egregious fail.

thedesignaddict
Activity Score 5403
Art Director at Freelance
bubblestheclownfish's picture

+100 points for thedesignaddict. So your product is "dark". So what? Coal is dark too. I swear I'm getting sick of typing this, but TIE YOUR BRAND IN! It's not just about being funny people - use your brains - that's what clients pay you for.

Also these ads are morally wrong. There's a line. Don't cross it.

bubblestheclownfish
Activity Score 614
Creative Director
everartz's picture

for a reason the girl's head size comparing to her age looks misshapen!
idea is so negative

everartz
Activity Score 7613
Art Director |

| everartz |

rolling.stone's picture

the moment I saw this ad, same thing strike me too

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

misterpanda's picture

Muy denso!, se fueron al extremo, yo particularmente no compraria ese chocolate.

misterpanda
Activity Score 282
Art Director at BBDO
Madeinmelmac's picture

i disagree with many of the comments, u people are not focus on the idea...i think its a great ad, maybe to daring, but intelligent..

Madeinmelmac
Activity Score 116
Copywriter
raghavendra's picture

children shouldn't try attempting what's depicted in this ad...to risky

raghavendra
Activity Score 232
Copywriter
kamilwoojcik's picture

... but it's kinda true :)

kamilwoojcik
Activity Score 139
WSZMiJO, Katowice, Poland
K.I.D_PUNK's picture

OOOOHHHHH NOOOOOOO.

K.I.D_PUNK
Activity Score 151
Art Director at Advertising Agency Bangkok Thailand
flavourfish's picture

Lovely visually, but maybe a bit over the edge?

flavourfish
Activity Score 125
Byavisen Bergen
lamoscacojonera's picture

Trucho y lo que es peor, una porquería inapropiada.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

lamoscacojonera
Activity Score 296
milkmilkwhisky's picture

what kind of Ads!!!!

milkmilkwhisky
Activity Score 12
Marketing Manager
silvi's picture

I understand this is an adult message, but i hate it anyway.

silvi
Activity Score 4172
Copywriter
schizopen's picture

nothing wrong.

schizopen
Activity Score 4
rambina's picture

Definitely like.

rambina
Activity Score 6
superoldgranny's picture

PG rating!! hahaha

superoldgranny
Activity Score 11
NUS
Guest's picture

Although visually shocking, this is a great way for a company to get noticed. I love the concept behind this, and the photography is very well done. This image flows nicely, and gets the point across. Because this product is obviously intended for older individuals, I find no qualms with it. People need to get the proverbial stick out of their arse, Learn to find the humor in such things. Overall, I find this ad to be successful. I am now going to search out and purchase myself a bar of their obviously awesome bitter chocolate.

Guest
Guest's picture

i think its hilarious.

Guest
DianiJ8275's picture

I think that the marketers responsible of this commercials should have focus more in pranks to show the dark side of people rather than killing. I personally think this drives people away from the chocolate part which have to be the main thing in the ad.

DianiJ8275
Activity Score 2

Diani8275

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