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Canari

Campaign
Agency Network: 
Published/Aired: 
January 2009
Caribu Print Ad -  Canari

Also From This Campaign 2

Description

Print advertisement created by Lowe, Peru for Caribu, within the category: Confectionery, Snacks.

Caption

The dark side of sweetness.

Advertising Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Other additional credits: Daniel Higashiona
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morse's picture

That's sick. Certainly catches my attention.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexander_bickov's picture

Agree

alexander_bickov
Activity Score 3279
Marlus Lau's picture

Bizarre.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
elnietodeNicho's picture

I don't know what to think about this.

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
sold's picture

made for awards, not to sell.
was published? i doubt.

sold
Activity Score 3305
Copywriter
sirvan's picture

NO.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Bahamut's picture

Its fun...but i don´t think it works.

Bahamut
Activity Score 105
México
michdec's picture

as "different" as it is - the crushed up insides of a chick definitely put me OFF the chocolate

michdec
Activity Score 440
everartz's picture

geez!! the photo retouching made the girl look like plastic somehow.. idea is so bold and daring..

everartz
Activity Score 7613
Art Director |

| everartz |

monsieurange's picture

Think that we should read the brief to understand how they got this idea :S

monsieurange
Activity Score 520
Creative Director
Madeinmelmac's picture

i like it... I agree with you Everartz ..Daring n bold , but whats your point about the retouching?

Madeinmelmac
Activity Score 116
Copywriter
tirthomitro's picture

i'm a little confused with the TG, that this message
is supposedly been catered to.
are kids in the TG too??

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kamilwoojcik's picture

so sick

kamilwoojcik
Activity Score 139
WSZMiJO, Katowice, Poland
thedesignaddict's picture

Negative connection to the product.

Nice execution, but strategically unsound. Therefore, it's a polished turd.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Pccs's picture

i agree

Pccs
Activity Score 212
Graphic Designer
K.I.D_PUNK's picture

SOOOOOOOOO BAAAAAAAAAAD !!!!!!!!!!!
I DON'T LIKE.

K.I.D_PUNK
Activity Score 151
Art Director at Advertising Agency Bangkok Thailand
HelloJimmy's picture

it definitely works for me !!
just because I know that 3-5 years old children are such the duality

HelloJimmy
Activity Score 24
Art Director at student
lamoscacojonera's picture

Trucho y lo que es peor, una porquería inapropiada.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

lamoscacojonera
Activity Score 296
rebelscum's picture

Love this. Makes me laugh. I imagine the chocolate is a guilty pleasure now.

Then again I'm a huge fan of the dark side.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

maxchionh's picture

this is rubbish... horrible ad. targeted at sick people or people trying to portray themselves as one. creative to a point, no doubt, but totally inappropriate... like the copy though...

maxchionh
Activity Score 255
Graphic Designer
crocusmedia's picture

i don't like it..

crocusmedia
Activity Score 6
shahid.h's picture

even the dark side of a chocolate is pleasent and not unpleasent, this side of the ad is very very unpleasent! bit disgusting!

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
kurtberengeiger's picture

ROFL

kurtberengeiger
Activity Score 7323
Copywriter
WillyLatasa's picture

Love it!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Brain-Art's picture

Greenpeace will hate you guys. Too risky. Doesn't work for me

Brain-Art
Activity Score 1101
Graphic Designer
silvi's picture

No , no, no. Callme boring or classic, but i don´t like these at all. They are kids!!!! This is not funny.

silvi
Activity Score 4172
Copywriter
Madeinmelmac's picture

Boooooring...Claaaaaaaaaaaaaaaaaaaassic ;)

Madeinmelmac
Activity Score 116
Copywriter
Unique_Ads's picture

Can't comprehend? Then you're not their target market.

Unique_Ads
Activity Score 2
Creative Director at New York, NY
CA's picture

I like it. but there's no way so much meat would come out of that bird : )

CA
Activity Score 66
Art Director
rolling.stone's picture

are chocolates made of meat too ?

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

theanc's picture

Bad taste, man.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Kamikaze777's picture

I love it <3

Kamikaze777
Activity Score 119
My deskop
superoldgranny's picture

omg???why a japanese (i assume) kid btw, is this some dig at fujimori however tangential??

superoldgranny
Activity Score 11
NUS
andresitobf2's picture

DISGUSTING!!!

andresitobf2
Activity Score 14
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