Agency Network: 
June 2011

Print advertisment created by Grey, Malaysia for Carex, within the category: Health.

Carex Ultra Safe

Advertising Agency: Grey Group, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: David HK Tan, Leong Kit Sze, Zachary Low
Copywriter: Sagar Paranjpe, EuJin Foong
Photographer: Ronny Ee

Comments (28)

Log in or register to post comments
morse's picture
Activity Score 18024

It's pretty, but I don't fully understand it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

picntype's picture
Activity Score 175

I think, they're trying to make a point that, sex is Fun without worries ...Girls catch fishes, Fireflies, butterflies for fun. :)'s picture
Activity Score 77

the same way.but it is more better in a blue tone i think..

tamer samy's picture
tamer samy
Activity Score 681

I can't get it ?

The JACK's picture
Activity Score 438

Perfect.. Girl not catches fishes but she catches Sperms.

Good and creative idea..

MidasTouch's picture
Activity Score 1024

girls used to catch fish, now it's sperm. wow, what a great evolution! :)

<< Pffff, this is soooo bad.
and art direction is completly random omg.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Bob.C's picture
Activity Score 1159

Clever- a pretty condom ad with no sex. I think Grey did a good job with the restrictions they had.

Malaysia makes it tough to sell condoms - here are some of the rules

4.2.3. Picture of woman in thin, transparent, pitted or low cut clothes until exposing her body shape or private part
4.2.4. Picture of man, woman or coupled in petting post, exchange kisses, enthusiastic, embrace or action which brought meaning to sexual intercourse.
4.3.3. Advertisement on contraceptive tools such as condom that features man and woman in sexy position. Advertising its brand and use is already sufficient.

atb2005's picture
Activity Score 13557

@Ben Dover

Stop posting fucking ignorant comments, dude. Are you 16? No, no one shoots their load in a river. In advertising we have something called creative license. Re-read what Bob C said. When you judge a campaign, which you clearly shouldn't be doing, you should always keep in mind what market it was made for.


I agree with you. Given the restrictions, it's an awesome campaign. Very subtle, and nicely executed.


What's not to get? The condom is strong enough to catch all the sperm, not let it "escape". Strong condom = safer sex.

john ler's picture
john ler
Activity Score 667

I doubt they'll catch any award like this...

Wordnerd's picture
Activity Score 6692

now that's just silly

annsod's picture
Activity Score 30


brookjohnston's picture
Activity Score 296

Am I the only one taken aback by the enormously large sperm swimming around in that pond?

NataliaLima's picture
Activity Score 1380

I love this campaign, with or without the restrictions.
But then again, I'm a girl who likes girly things.

Arce's picture
Activity Score 20

I'm a girl too, and i think this campaigne is lovely, perfect execution, good idea, nice art.


MK-tessa's picture
Activity Score 216

I am all for pretty art but this just looks like a scene out of a disney movie starring Selena Gomez. That's scary.

bhuvneshwar.chd's picture
Activity Score 989

beautiful visual.

massage conveyed.

"If you are irritated by every rub, how will you be polished?"
— Rumi

tastees's picture
Activity Score 13

These are beautiful pictures...

another cool condom look is on

kulago's picture
Activity Score 101

message isn't conveying, if safety matter is concern it is more on sex with pleasure and fun

olaoluwa's picture
Activity Score 36


Glut's picture
Activity Score 3935

like the idea but not the execution

bakamono's picture
Activity Score 1002

Maybe if they did use little fish or fireflyes, then you think oh ohhhhhhh I see. But openly showing us that it is sper and it is a comdom. Meh. Who knows maybe there are rivers of sperm out there.

By the way the river looks dead at the bottom bad photo job.

because therefore it is

anoldasgupta's picture
Activity Score 85

color scheme is not going with the product at any way.....but concept is doubt.....

ace85le's picture
Activity Score 3935

i think it's tastefully done. great great job!!!!!


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

raw tuna's picture
raw tuna
Activity Score 837

I love it. :p

purshotham's picture
Activity Score 457

Good ad for condoms, without vulgar images...great art-direction...

Chench's picture
Activity Score 38

Trying too hard, guys. Illustration does not even add value to the idea.

Adaddicted's picture
Activity Score 3435

Love the feel of the campaign... not a fan of that net :)


ankitadv's picture
Activity Score 818