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Firefly

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Grey, Malaysia for Carex, within the category: Health.

Caption

Carex Ultra Safe

Advertising Agency: Grey Group, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: David HK Tan, Leong Kit Sze, Zachary Low
Copywriter: Sagar Paranjpe, EuJin Foong
Photographer: Ronny Ee
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mimosainsiva@gmail.com's picture

nice ad.. its conveys the message through a nice visual ..
good execution..

mimosainsiva@gm...
Activity Score 77
Verve Design shop
mimosainsiva@gmail.com's picture

nice ad.. its conveys the message through a nice visual ..
good execution..

mimosainsiva@gm...
Activity Score 77
Verve Design shop
mimosainsiva@gmail.com's picture

nice ad.. its conveys the message through a nice visual ..
good execution..

mimosainsiva@gm...
Activity Score 77
Verve Design shop
talkingisfree's picture

I LOVE the idea and the visual. However i have to say that is a pity that it reads: "Cares ultra safe" as the image suggests that would never be ultra safe.

talkingisfree
Activity Score 2712
Art Director
rakhal's picture

alone!

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
MidasTouch's picture

Bad

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Bob.C's picture

I like the series (see my comments on the fishing one for limitations they faced or read the rules here http://wc.vg/kAesVy ), but visually this one has problems. talkingisfree is right it doesn't look like ultra safe - it's the size and amount of glowsperm to condomnet.

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

bhuvneshwar.chd's picture

massage conveyed.

another sperm bottle hanging in the boat is class
its adding artistic touch to the art.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

kulago's picture

not single minded, and silly

kulago
Activity Score 101
associate creative
purshotham's picture

Clever execution..

purshotham
Activity Score 457
Chench's picture

What am I missing here? Safe for who? The sperms? Thought condoms are for preventing pregnancy and diseases. The 'catching' idea could be construed incorrectly.

Chench
Activity Score 38
Marketing Manager
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