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Crush

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Creative DirectorL Supachai Toemtechatpong

Print advertisement created by McCann, Thailand for Carex, within the category: Health.

Caption

Kills germs gently.

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Copywriter: Kittisak Prechapanich
Art Director: Lerdpong Jaturontrasame
Photographer / Illustrator: Visionary
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Highest Rated

dbor's picture

Aesthetics of the ugly.

dbor
Activity Score 1455
Billoughsby's picture

Poorly conceived.

Billoughsby
Activity Score 5144
Art Director |

That's it.

atb2005's picture

The tagline here reminds me of the tagline of another campaign; that one was for an insect repellent though. I am not sure if this is the original line or a poor translation, but why do agencies insist that insects or germs, as it is the case here, should be killed "gently"? The product could be gentle on the hands (that's a totally different thing) but this is not what the copy implies. As for the gory visuals, I don't think most people would respond well to them.

atb2005
Activity Score 13557
evikRAM's picture

Great Art Work

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

StPepper23's picture

i like the art but not the idea

StPepper23
Activity Score 269
Copywriter
dbor's picture

Aesthetics of the ugly.

dbor
Activity Score 1455
AdBuzzer's picture

Hmm, I'm not sure it's a benefit that the germs are killed gently. As far as I'm concerned the germs may be killed as ruthlessly as possible, as long as my skin is treated gently!

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

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