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Butterfly

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Grey, Malaysia for Carex, within the category: Health.

Caption

Carex Ultra Safe

Advertising Agency: Grey Group, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: David HK Tan, Leong Kit Sze, Zachary Low
Copywriter: Sagar Paranjpe, EuJin Foong
Photographer: Ronny Ee
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Pentastic's picture

ok, the idea's alright but it somehow feels very stupid.

Pentastic
Activity Score 53
Copywriter at Mumbai
MK-tessa's picture

agree. Like I said this has a disney-esque feel to it. Kind of like the sound of music but with sperm. lol

MK-tessa
Activity Score 216
Art Director at student
tamer samy's picture

OK, but it reflects pleasure more than safety !

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

abdeLooK's picture

all the 3 visuals are very nice, surprising concept for that product, but cool.

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
Gualcor's picture

it's SpongeBob catching jellyfish!

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

ronnyfly2's picture

se entiende mucho.. bueno a la manera como yo lo veo es que la chica esta en total felicidad en pleno orgasmo en la cual tambien se siente protegida por el preservativo que su pareja esta usando .. !
muy bueno !

ronnyfly2
Activity Score 18
Graphic Designer
ajitart's picture

not like d idea but like D: execution....

ajitart
Activity Score 53
Art Director at 3bnf
bhuvneshwar.chd's picture

massage conveyed. . .

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

kulago's picture

idea isn't good ...where is safety

kulago
Activity Score 101
associate creative
olaoluwa's picture

not bad,not well executed

olaoluwa
Activity Score 36
Art Director at McCANN lagos
purshotham's picture

All three ads are beautifully executed..with clear message..

purshotham
Activity Score 457
mkfoo's picture

I believed the message conveyed were:

'Happiness' (the smile on their faces)
'Any time, any where' (3 different time zone in 3 different locations)
'Pleasure & Safe' (living in a world of fantasy without worries)

...above was just my personal thoughts, do correct me if I got the wrong message.

TQ

mkfoo
Activity Score 12
Art Director at MagiqADs Sdn Bhd - Redberry Retail @ Redberry City
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