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We Were There, Star Trek

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Tita, Italy for Carep Costruzioni, within the category: Industrial, Agriculture.

Advertising Agency: Tita, Italy
Executive Creative Director: Giuseppe Mazza
Creative Director: Giuseppe Mazza
Art Director: Lorenzo Fischetti
Copywriter: Elisa Zugno
Photographer: Stock Images
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Highest Rated

thedesignaddict's picture

Tough category to advertise in. Strategically I like that the client has focused on the people who live in the homes rather than the actual bricks and mortar.

I like the campaign, and I suspect consumers will as well.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Shawali's picture

Seriously, this should be in the exhibition forum.... Embarrassing.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

thedesignaddict's picture

Tough category to advertise in. Strategically I like that the client has focused on the people who live in the homes rather than the actual bricks and mortar.

I like the campaign, and I suspect consumers will as well.

thedesignaddict
Activity Score 5403
Art Director at Freelance
CuriousPencil's picture

For a series relying on history to prop it up, I'm wondering how much research went into this one. If this is supposed to be a pic of a Trekkie from the 70s, she'd have to wait a fair few years until she could watch the entire series on VHS. Too many holes to hold interest.

CuriousPencil
Activity Score 4225
Copywriter
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