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dadada's picture

excellent !

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

San Pateste's picture

de pelos

San Pateste
Activity Score 139
Copywriter
sloppy4's picture

shouldn't they be in safety belts?

sloppy4
Activity Score 1492
PaulyG_fill in the blank's picture

ha, I really like these, but that's a very good point. I'm curious to know if these actually ran, because I can't believe that the client would miss that.

PaulyG_fill in ...
Activity Score 1148
Copywriter
ellehcimeo's picture

There don't seem to be any in this car. No buckles sticking out of anywhere. Guess it's supposed to mimick a still couch.

ellehcimeo
Activity Score 3376
Art Director
PaulyG_fill in the blank's picture

That's a good point, or this is just the roomiest back seat ever made (that would launch a whole new kind of campaign). But even so, look at the window behind them - this car is flying (figuratively, not literally), and you've got this kid, sitting on his legs, waiting for the crash.

PaulyG_fill in ...
Activity Score 1148
Copywriter
ellehcimeo's picture

It IS flying, at the speed of light, it would seem. I didn't even notice that!

ellehcimeo
Activity Score 3376
Art Director
Bigbird's picture

is it just me or does it look like they're going in reverse gear??

Bigbird
Activity Score 112
Art Director |

Word2BigBird

ellehcimeo's picture

If that's what you want to believe, then I won't argue with you. Maybe they are going in reverse. Maybe we are all going in reverse.
There are all kinds of "wrong" in this ad, why not one more?
BTW- which school are you at in Toronto? Humber? OCA?

ellehcimeo
Activity Score 3376
Art Director
What the Hell's picture

old idea.
done several times.

What the Hell
Activity Score 114
Art Director
tjb1970's picture

nothing wrong with one idea done several times if it's a good one. this is a nice thought.

tjb1970
Activity Score 492
Creative Director
Spanky's picture

if it's done by the same agency for the same client, then no there's nothing wrong with it. if it's done by a different agency for a different client, it's at best unoriginal. at worst, stealing.

Spanky
Activity Score 4899
Other
lorsdana's picture

jajajaj, imposible!

lorsdana
Activity Score 81
Graphic Designer
roman-schwienbacher.com's picture

what about the safety belt for the kid.
please hand over your driving license, sir !!

roman-schwienba...
Activity Score 1021
Photographer
sloppy4's picture

oh, he's making a house of cards? my mistake, please proceed.

sloppy4
Activity Score 1492
melocoton's picture

Me gusta la idea y la ejecución

melocoton
Activity Score 987
Art Director
bompa's picture

se ve lindo pero ya está hecho

bompa
Activity Score 318
Copywriter
Doberman's picture

Very good road.

Doberman
Activity Score 48
Copywriter |

Doberman.

klaussnow's picture

ok, ok I like this one better than having the word JENGA flash through my mind.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Spanky's picture

good idea. but it reminds me too much of the old lexus champagne glass commercial.

Spanky
Activity Score 4899
Other
superguanzi's picture

i think it`s Good! keep walking

superguanzi
Activity Score 57
Art Director
creative_assylum's picture

uno!

creative_assylum
Activity Score 134
Art Director
Rabubi's picture

nice

Rabubi
Activity Score 560
Copywriter
crapkatapult's picture

straight from an old mercedes commercial

crapkatapult
Activity Score 4
Copywriter
the_executioner's picture

Was that the one with the house of cards on the Engine Block?

Yip, done before in the 80's. Too bad. Still have maximum respect for the agency.

Oh, and to all the haters of the "Been done before" comments - I think it's very useful information to the agencies that post their ads here and visit to see the response. This kind of info could save them a lot of money in Cannes entries.

Anyway. great idea. Nice to see it again :)

the_executioner
Activity Score 93
Creative Director
FAHAD's picture
FAHAD
Activity Score 85
Art Director
drunkard's picture

Exellent!

drunkard
Activity Score 113
Copywriter
twelve_noon's picture

they really played their cards right...

twelve_noon
Activity Score 617
Creative Director
joelapompe's picture
joelapompe
Activity Score 3853
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