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Opera

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by DM9 JaymeSyfu, Philippines for Carbocisteine, within the category: Pharmaceutical.

Caption

Pharex Carbocisteine
Cough Syrup

Advertising Agency: DM9JaymeSyfu, Manila, Phillipines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Directors: Louie Sotto, Jerry Hizon
Creatives: Allan Montayre, Pinoy Reyes
Art Director: Miko Quiogue
Copywriter: EJ Galang
Group Account Director: Ronald Barreiro
Account Director: Ria Buenafe
Account manager: Ina Vargas
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JablesVanBuren's picture

the others in this series are a little more clear. I saw this one first and starred at it for a while before I realized other chairs were turned inwards facing one particular seat. in the others, that concept is a little more clear and noticeable.
as far as the idea is concerned, I like it. I hate it when i'm "that guy". everyone tries to pretend like they aren't bothered by it, but they are.

JablesVanBuren
Activity Score 79
JustinCarrasquillo's picture

I don't get it...

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

TommyO's picture

When you cough at the opera hall, everyone is turning towards you (...to see who interrupts).

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Corbeen's picture

very good. Very fresh and original..

Corbeen
Activity Score 1093
everartz's picture

nice 3D ... like it

everartz
Activity Score 7613
Art Director |

| everartz |

Davai's picture

Not bad, but a bit too simple...

Davai
Activity Score 618
Copywriter
YJ's picture

Sometimes simple is exactly what's needed to get the message across. Not everything has to be complicated and hard to figure out.

YJ
Activity Score 375
Art Director
Davai's picture

Simple yes, but too simple... This is nice but it looks like a first idea to me

Davai
Activity Score 618
Copywriter
mr.x's picture

Pretty clever ad. The 3D execution is the only thing I'm not so sure about.

mr.x
Activity Score 998
Forsbergs Skola
freakart's picture

agree, the lighting could be better, but you never know the background of the project, deadlines, budget etc.

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

YJ's picture

I like this entire series. Very well done.

YJ
Activity Score 375
Art Director
raven's picture

Lion winner!

raven
Activity Score 204
riccardobresciani's picture

this goes in the direction of a lost advertising style, the one that we kind of proud some years ago, the one that was brilliant, simple but yet so punctual. About this, i'll soon post a hopefully massive writeback thread: why advertising had become so less arty than it was once? what strategies had REALLY changed about it? Why we still stare at stories, but none is really using them in adv industry? (except for some wonderful cases)

riccardobresciani
Activity Score 3
bologna, italy
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