Comments (35)

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me thinks's picture
me thinks
Activity Score 722

These guys know women very well. Great work.

kre8's picture
Activity Score 989

was done in south africa a few years ago (by lowe i think). for a ladies night at a bar, where all of the cars in the car park are parked like this. was alot funnier.

Shut Theory's picture
Shut Theory
Activity Score 515

and i have seen once an AD where they used the idea of cars parked on top of each other :) it is global! and they are all funny and great

vexguy's picture
Activity Score 93

Good work..

Defected's picture
Activity Score 6

Nice JOb guys!

jennywhx's picture
Activity Score 1142

hey, i am a women, i don't park like this. but, a funny one. ha. nice.

wgeddes's picture
Activity Score 298

yeah it's true that not all women are terrible drivers, but i do know quite a few, and they are actually aware of it.

thirty6chambers's picture
Activity Score 1464

this is really funny. feminists would be in uproar if this was ran in the states. i'd love to see that.

popdistortion's picture
Activity Score 1592

Great and simple. What more would one want?

NEON's picture
Activity Score 18


mrtalented's picture
Activity Score 2171

funny and insightful. a bit discriminate though.

Rog's picture
Activity Score 6080

Women can't drive or park very well... is insightful?
Are you serious?

>>>> That's not an ad. THIS is an ad.

Shut Theory's picture
Shut Theory
Activity Score 515

i love it :) but truth is, when i first saw it didnt link it to women, but when i read the copy it was funny... as for discrimination, there is nothing wrong in not being the greatest drivers!! women should NOT feel offended by this, they do other things better ;)

lsadunb's picture
Activity Score 571

Done. Lady's Day at Golf at 2004.

jojo2's picture
Activity Score 10

Very insightful considering Female drivers in most parts of the western world receive cheaper car insurance than men because they are better drivers.

There’s nothing to cause an ‘uproar’ over. It’s just not based on a truth, more a stereotype.

Besides that the two logos are unnecessary as well as 'Women only' sign off.

jorge21's picture
Activity Score 307

Good insight

tamer samy's picture
tamer samy
Activity Score 681

Women are women everywere :)

Chocolat's picture
Activity Score 286 a woman, and i do drive like this! so i totally relate to this!!!

jojo2's picture
Activity Score 10

And are we also to assume that women everywhere are also rally car drivers or like getting their Polo painted in racing colours? Another spot on insight.

mowitsch's picture
Activity Score 84


Shut Theory's picture
Shut Theory
Activity Score 515

FINE FINE FINE FINE FINE FINE, it doesnt matter how many times it has been done, its an announcement, and the hint is globally understood, so why not reuse it?

jojo2's picture
Activity Score 10

Yes, why bother doing anything original ever? Let's keep reinforcing tired old stereotypes and reusing old concepts. How inspiring.

Shut Theory's picture
Shut Theory
Activity Score 515

u cant get 100% original work! its rediculous, what makes it original if there is nothing "less original" to compare it to? on the other hand some times u just get tired! the audience get tired. reuse! reuse reuse reuse! its like wearing up for a client meeting EVERYDAY, sometimes u need to wear your sports shoes and ripped jeans and relax...

slim's picture
Activity Score 1047

Should you really be in a creative field when you don't believe in creativity?

Nthngmn's picture
Activity Score 626

way to aim high. you're a credit to creatives everywhere.

Shut Theory's picture
Shut Theory
Activity Score 515

look creativity has nothing to do with this, there is business that needs to be run, people need "believe it or not" to communicate their message in a more fashioned way, now u might think this is bad for creatives, but whether creatives want to admit it or not, they are not the center of this universe... (engineers are :P) there are new markets, new channels, new type of products, even new stereotypes, if (you creatives) dont reuse old ideas in new flesh, or dont step aside sometimes, well, nobody cares! because crap is gonna show up anyway, and if im not part of making that crap at least more acceptable, it is going to show... so reusing ideas seems like hell of a way to relax and take charge, because i remember when i talk to anyone about a great idea, they freak out, and they go do it their crappy way, why let them? give the other 90% of humans a chance!

that was why i said, its fine to reuse "sometimes", because the outcome is still better than the crap we see, this has nothing to do with compromising, anyway u should be happy those crappy things keep showing up, ur crappy ideas "well directed" make them look good! its ironic that other regular people dont seem to care

slim's picture
Activity Score 1047

I'm sorry, but it's never fine to re-use ideas. It's lazy, immoral, and detrimental to everything creative people are trying to do with their lives. If you seriously believe what you're saying, I suggest a change of career. Commit to something you believe in. Otherwise, you're just wasting your and your employer's time.

Shut Theory's picture
Shut Theory
Activity Score 515

well im an engineer!

Rog's picture
Activity Score 6080

The ideal qualifications to get yourself out of this one.

>>>> That's not an ad. THIS is an ad.

iwaseem's picture
Activity Score 28

actully i like it, its linked and funny
good job guys

penfold's picture
Activity Score 8

Shouldn't this be for Asian drivers?

fifthbullet's picture
Activity Score 186

and my guess is u must be very good in parking

DanteFarla's picture
Activity Score 40

It's old, It's done.
If the people don't respect the fact that it's done. Never gonna see something new.

teenie's picture
Activity Score 1894

Oh, please. Great stuff for 1958, maybe.

slammary's picture
Activity Score 214

sorry, But...whether it links to the way like what a woman sitdown?