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me thinks's picture

These guys know women very well. Great work.

me thinks
Activity Score 722
Copywriter
kre8's picture

was done in south africa a few years ago (by lowe i think). for a ladies night at a bar, where all of the cars in the car park are parked like this. was alot funnier.

kre8
Activity Score 989
Copywriter
Shut Theory's picture

and i have seen once an AD where they used the idea of cars parked on top of each other :) it is global! and they are all funny and great

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

vexguy's picture

Good work..

vexguy
Activity Score 93
Illustrator
Defected's picture

Nice JOb guys!

Defected
Activity Score 6
Creative Director
jennywhx's picture

hey, i am a women, i don't park like this. but, a funny one. ha. nice.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

wgeddes's picture

yeah it's true that not all women are terrible drivers, but i do know quite a few, and they are actually aware of it.

http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
thirty6chambers's picture

this is really funny. feminists would be in uproar if this was ran in the states. i'd love to see that.

thirty6chambers
Activity Score 1464
Art Director
popdistortion's picture

Great and simple. What more would one want?

popdistortion
Activity Score 1592
NEON's picture

OK AD. NICE INSIGHT.

NEON
Activity Score 18
Creative Director
mrtalented's picture

funny and insightful. a bit discriminate though.

mrtalented
Activity Score 2171
Creative Director
Rog's picture

Women can't drive or park very well... is insightful?
Are you serious?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Shut Theory's picture

i love it :) but truth is, when i first saw it didnt link it to women, but when i read the copy it was funny... as for discrimination, there is nothing wrong in not being the greatest drivers!! women should NOT feel offended by this, they do other things better ;)

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

lsadunb's picture

Done. Lady's Day at Golf at 2004.

lsadunb
Activity Score 571
Copywriter
jojo2's picture

Very insightful considering Female drivers in most parts of the western world receive cheaper car insurance than men because they are better drivers.

There’s nothing to cause an ‘uproar’ over. It’s just not based on a truth, more a stereotype.

Besides that the two logos are unnecessary as well as 'Women only' sign off.

jojo2
Activity Score 10
Art Director
jorge21's picture

Good insight

jorge21
Activity Score 307
Copywriter |

Jorge Bryson

tamer samy's picture

Women are women everywere :)

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Chocolat's picture

hahahah....im a woman, and i do drive like this! so i totally relate to this!!!

Chocolat
Activity Score 286
Art Director
jojo2's picture

And are we also to assume that women everywhere are also rally car drivers or like getting their Polo painted in racing colours? Another spot on insight.

jojo2
Activity Score 10
Art Director
mowitsch's picture

OLD OLD OLD OLD OLD OLD OLD. CANNES WINNER AND DONE MILLIONS OF TIMES AGAIN.

mowitsch
Activity Score 84
Art Director
Shut Theory's picture

FINE FINE FINE FINE FINE FINE, it doesnt matter how many times it has been done, its an announcement, and the hint is globally understood, so why not reuse it?

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

jojo2's picture

Yes, why bother doing anything original ever? Let's keep reinforcing tired old stereotypes and reusing old concepts. How inspiring.

jojo2
Activity Score 10
Art Director
Shut Theory's picture

u cant get 100% original work! its rediculous, what makes it original if there is nothing "less original" to compare it to? on the other hand some times u just get tired! the audience get tired. reuse! reuse reuse reuse! its like wearing up for a client meeting EVERYDAY, sometimes u need to wear your sports shoes and ripped jeans and relax...

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

slim's picture

Should you really be in a creative field when you don't believe in creativity?

slim
Activity Score 1047
Copywriter
Nthngmn's picture

way to aim high. you're a credit to creatives everywhere.

Nthngmn
Activity Score 626
Art Director
Shut Theory's picture

look creativity has nothing to do with this, there is business that needs to be run, people need "believe it or not" to communicate their message in a more fashioned way, now u might think this is bad for creatives, but whether creatives want to admit it or not, they are not the center of this universe... (engineers are :P) there are new markets, new channels, new type of products, even new stereotypes, if (you creatives) dont reuse old ideas in new flesh, or dont step aside sometimes, well, nobody cares! because crap is gonna show up anyway, and if im not part of making that crap at least more acceptable, it is going to show... so reusing ideas seems like hell of a way to relax and take charge, because i remember when i talk to anyone about a great idea, they freak out, and they go do it their crappy way, why let them? give the other 90% of humans a chance!

that was why i said, its fine to reuse "sometimes", because the outcome is still better than the crap we see, this has nothing to do with compromising, anyway u should be happy those crappy things keep showing up, ur crappy ideas "well directed" make them look good! its ironic that other regular people dont seem to care

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

slim's picture

I'm sorry, but it's never fine to re-use ideas. It's lazy, immoral, and detrimental to everything creative people are trying to do with their lives. If you seriously believe what you're saying, I suggest a change of career. Commit to something you believe in. Otherwise, you're just wasting your and your employer's time.

slim
Activity Score 1047
Copywriter
Shut Theory's picture

well im an engineer!

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Rog's picture

The ideal qualifications to get yourself out of this one.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

iwaseem's picture

actully i like it, its linked and funny
good job guys

iwaseem
Activity Score 28
Graphic Designer
penfold's picture

Shouldn't this be for Asian drivers?

penfold
Activity Score 8
Graphic Designer
fifthbullet's picture

and my guess is u must be very good in parking

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

DanteFarla's picture

It's old, It's done.
If the people don't respect the fact that it's done. Never gonna see something new.

DanteFarla
Activity Score 40
Art Director
teenie's picture

Oh, please. Great stuff for 1958, maybe.

teenie
Activity Score 1894
Copywriter
slammary's picture

sorry, But...whether it links to the way like what a woman sitdown?
Thanks.

slammary
Activity Score 214
Copywriter
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