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lsadunb's picture

Although there's a Silver Lion Argentinean Campaign with the same concept, better executed and for the same client (HSBC), I like these ads. Very persuasive.

lsadunb
Activity Score 571
Copywriter
sloppy4's picture

seems like ivan is scraping the bottom today. guess every day can't be a winner.

sloppy4
Activity Score 1492
ellehcimeo's picture

as my previous post about the house said, it looks like it would take even longer to afford this car. that doesn't interest me. tell me how HSBC can get me into that car today!

ellehcimeo
Activity Score 3376
Art Director
PaulyG_fill in the blank's picture

ha, exactly! I see Feb in there like six times - so it's gonna take me six years to get this car? I think the visual/idea is very cool, but it does complicate the message.

PaulyG_fill in ...
Activity Score 1148
Copywriter
copywriter.txt's picture

The ad don't have enough space to show the number of months that you need to have this car now.

copywriter.txt
Activity Score 828
Copywriter
Cooxie's picture

Any connection between these ads and this artist or did someone use someone else's idea?
http://thomasbroome.se/mm_1.htm

Cooxie
Activity Score 124
Art Director
lchiesi's picture

Hmm, i actually dig on these ones as "Understandable" and efficient prints for costumers. Definetivily not a brilliant concept, but has a very nice visual.

lchiesi
Activity Score 128
Copywriter
lsadunb's picture

Although there's a Silver Lion Argentinean Campaign with the same concept, better executed and for the same client (HSBC), I like these ads. Very persuasive.

lsadunb
Activity Score 571
Copywriter
Nthngmn's picture

the illustrations on these are very well done. beauty.

Nthngmn
Activity Score 626
Art Director
jacksonrabbit's picture

While the illustration is good this doesn't strike me as the best way to show the idea.

jacksonrabbit
Activity Score 280
Other
sold's picture

not good

sold
Activity Score 3305
Copywriter
justpassingby's picture

this is so bloody literal.

justpassingby
Activity Score 1368
Other
Rog's picture

Cool illo. Loose the 'ground', unless where buying real estate as well.

good enough isn't good enough

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

SL's picture

Well, it is a $109,000 BMW M6. I'd wait a few years for it. Nice illustrations. Idea could be better.

SL
Activity Score 80
Copywriter
me thinks's picture

done to death idea.

me thinks
Activity Score 722
Copywriter
Schizzy's picture

I kinda like these, though not inspiring. They get the message through. It's now about what you can get now, but what you can get in the future because you invested now.

Schizzy
Activity Score 203
Copywriter
Minimum's picture

I don't like that copy. Doesn't feel right to me. Not really a flowing sentence

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

simpsonson's picture

the best one of this campaign is the tv-spot...

simpsonson
Activity Score 136
Copywriter
cooties's picture

what's prakash verma doing there?

cooties
Activity Score 180
Other
chintan ruparel's picture

like the art a lot...

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

epoc.mak's picture

Your AD makes me think that every little saving you do today will count later in your life.
So, it clicks. Good One!

epoc.mak
Activity Score 90
Art Director |

Rattan Makkar

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