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TRICKY's picture

usualy girls like it hot ..in this case for cool girls ...chic

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

DarkSide's picture

WOW!!! The metaphor idea of using the energy drink as battery's!!! Cool!!!
I wonder: How come nobody thought of this before?!

(Are the 3 other girls the same in different shots?)

DarkSide
Activity Score 1066
Other
puppiepoppy's picture

Gatorade done it before, using the bunny! What's so WOW about this campaign???

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

DarkSide's picture

WOW of sarcasm...
this idea is as old as the invention of the press...

DarkSide
Activity Score 1066
Other
thirty6chambers's picture

Spark's energy drink cans are made to look like batteries. now that's a lot cooler.

thirty6chambers
Activity Score 1464
Art Director
Punch's picture

Como recurso: no hay nada nuevo. Como detalle en la dirección de arte: Espectacular.

"Aquí también se opina en español y em português".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Renan's picture

i still believe that a great idea is better than a great art direction..

Renan
Activity Score 64
raverus's picture

without good art direction the idea never speak loud....

raverus
Activity Score 1476
Art Director
raverus's picture

PS2? hahahah

raverus
Activity Score 1476
Art Director
fractalrene's picture

Whoa, impressive art direction. A basic idea, true, but masterly done.

fractalrene
Activity Score 1504
Copywriter
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