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Pombooie's picture

It links car and alcohol. When you're tanked up, you're car is tanked up too.

Pombooie - the idea is everything

Pombooie
Activity Score 407
andyk's picture

I might be wrong but I think using alcohol is not a good idea, Its a nice concept and art direction but not sure Alcohol and driving!

andyk
Activity Score 14
Copywriter
Jet Propulsion Lab's picture

I think in this particular case it IS a necessary element in the ad (the use of alcohol.) They're not showing driving under the influence here. That's probably why they avoided to show a person in the ad or put any motion blur on the vehicle. The visual communicates the inoperability of the driver and thus the car itself. I don't think it's as "brilliant" as certain someone on here says it is, but I have no objection to the ad, either. The message is quite clear and fast. And I bet it even raised quite an awareness among the target.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Pombooie's picture

Alcohol and driving. That's the whole point of the ad!

Pombooie - the idea is everything

Pombooie
Activity Score 407
PurpleHaze's picture

awesome work really cool....if you're stupid enough to drive when ur drunk
then u mite as well have a car that'll take u home safe

PurpleHaze
Activity Score 53
Copywriter |

*BendingTheTwisted*

Yr's picture

THIS IS BRILLIANT 3

Yr
Activity Score 168
Copywriter
Andal's picture

IT ISN'T 3
__________________________
Smart and Funny Signature.

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

Beatboxer's picture

OH C'MON, STOP IT!
FOR F*** SAKE 3

Beatboxer
Activity Score 1517
Copywriter
Yr's picture

IT IS! 3 (i've just visited focus groups:)

Yr
Activity Score 168
Copywriter
vinaywins's picture

great art direction

vinaywins
Activity Score 138
Copywriter |

Vinaywins

Wordnerd's picture

Wow, you guys found a way to mix visual a) car and b) beer. I've had it with those ads getting so simple the message is lost. it isn't a service for adpeople, right? ask your mother if she get's that!

Wordnerd
Activity Score 6692
Copywriter
saywateveruwant's picture

interesting mix of visual. but i have to say the message of the autopilot service that drive you and your car home is not getting through. the campaign doesn't work for me. (great service though?)

saywateveruwant
Activity Score 20
Art Director
Bakunin's picture

i honestly think the conversation beetwen Yr and Andal is more interesting. :)

Bakunin
Activity Score 85
Copywriter
A. J. SMITH's picture

Very unclear, and confusing message.

Its a fairly simple and interesting service they are advertising so surely they can do some great, clear, simple communications?

A. J. SMITH
Activity Score 2822
melocoton's picture

C´mon, one idea repeated tree times!! this thinking is so poor for a great service, it´s really a shame.

melocoton
Activity Score 987
Art Director
ellehcimeo's picture

Very much on board with your comments. It is the same idea executed three times exactly the same way.

ellehcimeo
Activity Score 3376
Art Director
mayhem's picture

I like it, but i agree with you that one ad is enough.

mayhem
Activity Score 126
Art Director
moiettoi's picture

Nice execution, but filling up the cars lights with beer doesnt mean its going to get u home safely.. how does it connect??

moiettoi
Activity Score 26

Life is Good -> *Terms and Conditions Apply

Pombooie's picture

It links car and alcohol. When you're tanked up, you're car is tanked up too.

Pombooie - the idea is everything

Pombooie
Activity Score 407
Jet Propulsion Lab's picture

I especially like the "droopy eyelid" effect you get with this shot. The amount of the suds is juuuuuuust right on this one!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

gets you and your car home... but your car brings an ugly fat car home with you and drips oil all over your driveway.

Guest
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