Agency Network: 
December 2008

Print advertisment created by Grupo Novel, Dominican Republic for Capitulo VII, within the category: Media.

Time may change some things.
But your music remains the same every saturday at 5pm on 95.7fm.

Advertising Agency: Grupo Novel, Santo Domingo, Dominican Republic
Creative Director / Art Director: R. Muñoz
Illustrators: R. Muñoz, E. Bido

Comments (8)

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Highest Rated

Garlos Sánchez's picture
Garlos Sánchez
Activity Score 47

Great art direction!

NatalieM's picture
Activity Score 1685

Ah, I get it. So, Capitulo plays 80s music, huh? Clever!

STRTLRS's picture
Activity Score 1601

Great art direction on these. Copy could use some tweaking.

Saludos a mi gente en DR y "la nota diferente"!

I think, therefore... yeah.

darth_darkcape's picture
Activity Score 100

I like this but why is the entire campaign using only video game references.... that i don't get.

Guest's picture

In my openion: because back in the 80's the only methods of "private entertainment" are the portable game consoles named "game & watch" and your magnetic-tape-based "walkman".

Now, the sound of these "game & watch" things was really poor & monotonic. It only consisted of sound fx for what the character itself is doing from jumping to grabbing an object.. etc, so for one to be truly immersed & isolated he has to put his headphones with his personal music on.

By time, music attaches to the visuals of the game, and one brings another, meaning if you see the character you used to play for endless hours, you'll definitely remember the music. These were iconic game characters back then, Donki Kong, Supers Mario.. etc.

That's what I think. Have a nice day. :)

Marwan Ragheb

Jorgenrique's picture
Activity Score 24


Guest's picture

i love it

unmanman's picture
Activity Score 118


lovely. the message is very strong.

Garlos Sánchez's picture
Garlos Sánchez
Activity Score 47

Great art direction!