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Crocodile

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by King James, South Africa for Cape Union Mart, within the category: Retail Services.

Caption

55 days to pay. Or maybe never at all.

Advertising Agency: King James, Johannesburg, South Africa
Creative Directors: Matthew Brink
Copywriter: Matthew Brink
Art Director / Typographer: Adam Livesey
Photographer: Clive Stewart
Art Buyers: Andrea Davies, Matthew Brink
Account Supervisor: Lesley Wright
Retoucher: Rob Frew
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Highest Rated

seba-romero's picture

This is for people who love outdoors life and all the exitment that comes with it... they love that "adrenaline". So they are just saying to they customers they will have the ultimate wild-life experience. I like this campaign and find it kind of funny. Good work!!

seba-romero
Activity Score 37
Graphic Designer at Newton Comunicación
SuperChicMillionaire's picture

...Or is it that these people have run away from their homes to avoid receiving any bills, therefore not having to pay at all?

SuperChicMillionaire
Activity Score 34
Wordnerd's picture

i think this 'not at all' stuff refers to the approaching aligator killing him (IF you can spot it). idiotic campaign

Wordnerd
Activity Score 6692
Copywriter
iT-iS-i's picture

Its a croc my brother not a gator.

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Mukesh's picture

Can anybody explain???? the visuals are too scary but i'm not able to understand the message.

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

seba-romero's picture

This is for people who love outdoors life and all the exitment that comes with it... they love that "adrenaline". So they are just saying to they customers they will have the ultimate wild-life experience. I like this campaign and find it kind of funny. Good work!!

seba-romero
Activity Score 37
Graphic Designer at Newton Comunicación
Mister P's picture

Very funny and very good/clever campaign! Love the South african humor

Mister P
Activity Score 51
Creative Director
atilafer's picture

Totalmente excelente! Good humor and funny, nice!

atilafer
Activity Score 17
www.decisaonet.com.br
NatalieM's picture

This one is much more obvious than the snake. Clever idea.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

zacomic's picture

Esta sonriendole a la camara, significa que hay alguien que le toma una fotografica, el cocodrilo es evidente asi que el fotografo le puede avisar, lo que diferencia las otras piezas estan solos en su ambiente y no se percatan del peligro, buena campaña.

http://zacomic.blogspot.com/

zacomic
Activity Score 77
Creative Director at TBWA |

---------------------------------
Olvin Rivera
zacomic.blogspot.com

simon.gross's picture

Not sure about using the threat of a violent death to make a product seem more appealing. Sure it's hilarious, whatever, but it's an uncomfortable association.

There would have been plenty of places to go with a brief like this, but it seems they've just dived gleefully into to death barrel. Bit too easy, I reckon.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Frits Harkema's picture

Nice of them not to charge dead people.

Frits Harkema
Activity Score 713
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