Babysitter, Formula

Agency Network: 
April 2013

Print advertisment created by Lowe, South Africa for Cape Town Fish Market, within the category: Food.

Who knows what the babysitter's up to? That's why we have a kid's menu.

Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Illustrator: David Maclennan
Photographer: Christof van der Walt

Comments (13)

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Shawali's picture
Activity Score 8442

This is funny and the insight is interesting, but it's too much of a stunt for me.

Most restaurants have a kid's menu, there's nothing ground breaking being sold here. What is so different about this joint's kid's menu that would make people go there instead of any other place?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Temple's picture
Activity Score 11341

Not as half as original as it thinks it is (Playstation France anyone)

morse's picture
Activity Score 18024

I think it's a good insight. And the photos are great too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Andrej Troha's picture
Andrej Troha
Activity Score 613

Because we want to associate our brand with parent’s worst nightmares, paralyzing fear and possible infanticide. Sure, let’s run this ad!

headoffice Communication's picture
headoffice Comm...
Activity Score 196

Being a parents um worried about my child, thinking of my babysitter. I can take my son to this restaurant for try but again um worried about my 4 years son.

mr.x's picture
Activity Score 998

Kids menu in a restaurant, a weird thing to advertise if you ask me. But overall it's a nice idea although I think some of the ads were overkill. And some could be merged into one ad.

reasonwhy's picture
Activity Score 147

Parents hire a babysitter when they want to be without their child.

thinkcredible's picture
Activity Score 8


michele873264's picture
Activity Score 58

wow the Running Commentators Of Advertising take themselves too seriously. It's just an ad. Selling fish.

DesignDine's picture
Activity Score 1313

How many layers of hypothesis makes an ad creative!?

kleenex's picture
Activity Score 51022

I say only a couple of the ads in the series work.

Spanky's picture
Activity Score 4899

Way too dark to advertise a kid's menu.

Spanky's picture
Activity Score 4899

Option 1) A local restaurant paid a large agency to produce and run six spreads to promote their kids' menu.

Option 2) A large agency called in a couple favors and produced six spreads for a local restaurant, which probably never ran.

I'm betting on option 2.