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Tank

Agency Network: 
Published/Aired: 
January 2010
Description: 

Copywriter:Simon Lotze

Print advertisment created by Lowe, South Africa for Cape Times, within the category: Media.

In-depth news investigated from every angle. Know all about it.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Art Director: Cameron Watson
Photographer: Michael & Nick

Comments (19)

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tirthomitro's picture
tirthomitro
Activity Score 2758

cooooooooooool!

they showed me a picture & i laughed
dignity has never been photographed

morse's picture
morse
Activity Score 18024

Super cool!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

i like.

BecauseISaidSo's picture
BecauseISaidSo
Activity Score 26

Well done Watson!

Zeus's picture
Zeus
Activity Score 906

Excellent!!

fridaylife's picture
fridaylife
Activity Score 4

I'm newbie here. Can anyone help me explain this ads,pls. :)

Kateter's picture
Kateter
Activity Score 2029

in this campaign there're 3 well-known situations: unknown man standing in front of tanks in Tianman Square, Iraqi man throwing shoe at George Bush and landing on the moon. since the whole world knows all these situations from one angle only (there's one famous footagem of every event mentioned above), this newspaper gives you totally new point of view: in this case from tankist's point of view, than from someone who could stood behind George Bush (or mybe from his POV) and from Aldrich's (the guy who was in the shuttle when Neil Armstrong first stepped on the Moon). that's it.

totally brilliant stuff!
really jealous of the team.

hilazon's picture
hilazon
Activity Score 150

very nice approach

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Awesome

bhatnaturally's picture
bhatnaturally
Activity Score 95

Nice thought and flawless execution.

ssguixi's picture
ssguixi
Activity Score 213

Same concept was used, from Glue society Australia

http://www.gluesociety.com/

In their work section

Hiperion's picture
Hiperion
Activity Score 3138

wow...
i love sudafrican advertising!

monsieurange's picture
monsieurange
Activity Score 520

BRAVO!

boraks's picture
boraks
Activity Score 97
fridaylife's picture
fridaylife
Activity Score 4

Thank You so much Kateter :)
I get it now.

lynz's picture
lynz
Activity Score 104

Very nice, great idea and art direction. Nice and clean.

choykawing's picture
choykawing
Activity Score 31

nice idea, but it has been done in this video.

http://www.youtube.com/watch?v=LyPgHwB82xY&feature=related

hermotsura's picture
hermotsura
Activity Score 254

amazing campaign from both advertising and journalistic viewpoint

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