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Sailor

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

Caption

You can't get any close to the news.
The Cape Times. Know all about it.

Advertising Agency: Lowe Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Copywriters: Natalie Rose, Melanie Horenz
Agency Producer: Tenille Abrahams
Photographer: David Prior
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CommandZ's picture

Great idea.

CommandZ
Activity Score 2498
Creative Director
oliver5991's picture

Using popular pictures where people's hands can be seen makes no sense at all within rational. As the original clearly shows the sailor hugging the nurse, the idea of taking the picture is lost.
I see this as the opposite of Einstein's and Marilyn's.

http://adsoftheworld.com/media/print/sony_cybershot_einstein

http://adsoftheworld.com/media/print/sony_cybershot_marilyn

oliver5991
Activity Score 198
Copywriter
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