Woman, 1

Agency Network: 
April 2008

Print advertisment created by Dentsu, China for Canon, within the category: Electronics, Technology.

Vision first.

Advertising Agency: Dentsu, Beijing, China
Creative Director: Hiroshi Yoda
Art Director: Wenjin Chen
Copywriter: Xianfeng Zhang
Photographer: Lao Bai

Comments (14)

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Davosk's picture
Activity Score 4815

Wow, beautiful eyes. What's the product?

elsija's picture
Activity Score 10

Don't get it. Eyes are the most important? Selling to women? I'm not really sold...

john doe's picture
john doe
Activity Score 1571


FlyingDogs's picture
Activity Score 968

Don't get this. Anyone?

Goafest '08 in pictures:

imtri's picture
Activity Score 15

really don't get this.

are they tryign to mention sthing ab their enemy Nikon, cause i see the RED strip in both seems very like the nikon identity on their d-slr (well who is nikon user will know this for sure)

raverus's picture
Activity Score 1476


zpaolo's picture
Activity Score 6

As far as the red line is concerned, the top notch "L" serie of Canon objectives distinctive feature is a thin red line around the front lens.

Maybe the point here is you have the eyes (tha is the lens), the red line, and black around, like in an EOS with L lenses.


mrtalented's picture
Activity Score 2171

where's product benefit? i'm lost.

Big Friendly Monster 822's picture
Big Friendly Mo...
Activity Score 159

it's about the focus visibility of the camera...thats y they covered everything accept the eyes..

mrtalented's picture
Activity Score 2171

thanks for the explanation. but i'm still lost anyway. if it's the camera with eye-detection technology like face or smile detection, then it'll make sense visually.

zpaolo's picture
Activity Score 6

I don't really think eye or face detection will be so important when judging an EOS camera...

The "problem" of this ad is that it's aimed to photo entusiats, people who know what an L-serie optic is, and also how difficult it is to balance a dark black robe with bright eyes maintaining focus and balance.

the Pun-isher's picture
the Pun-isher
Activity Score 228

I lost a part of my life. And I'll never get it back. The client probably feels the same way

Big Friendly Monster 822's picture
Big Friendly Mo...
Activity Score 159

I prefer the other one rather than this ad. All apologies but this one really doesn't work at all! Even the art direction could have been improved way much more. Sorry guy! i think it really could have been better!

Guest's picture

I think it's about the dynamic range of its resolution n colours... black on black is not easy.
overall, i think the message is not really there for others to understand if they have very low knowledge in digital photography