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There's more under water, Whale

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Print advertisement created by FCB, Brazil for Canon, within the category: Electronics, Technology.

Advertising Agency: Giovanni+DraftFCB, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Henrique Del Lama
Copywriter: Marcelo Jun Sato
Illustrator: Henrique Del Lama
Art Buyer: Tina Castro
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dean viii's picture

Interesting. The layout, colors and whale graphic were done last year for the Hangout Music Festival.

dean viii
Activity Score 1686
Creative Director
javier bizarro's picture

sorry, don't get it

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
Torrito Nomoto's picture

What????? I have no idea what this means.

Torrito Nomoto
Activity Score 3
jackblack's picture

Interesting.

jackblack
Activity Score 2357
Art Director
kleenex's picture

I am not so sure this really sells the product though???

kleenex
Activity Score 51110
Web Designer/Developer
writersblog's picture

I'm trying to like it, but there's been done so many great ads promoting underwater camera's.

writersblog
Activity Score 553
Copywriter
mmackinven's picture

Quite like these, a good point about more things under the sea, surprised they didn't use an iceberg?

Haven't seen this direction before for a camera, kinda like 'who care's how good the picture is, it will still get more underwater'.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Anonymous Author's picture

Unremarkable.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

yerbamate's picture

My take is there's a lot more to see underwater, so better get this cam.

yerbamate
Activity Score 5
adbot's picture

People who are in the market for underwater cameras (cameras specifically made for underwater use and not "waterproof cameras") are, for the most part, people who spend time underwater, so these ads don't have to sell the option but just announce the existence of the product. If so, I think they work well: striking graphics that don't have to be groundbreaking (to anyone but those that spend time critiquing this stuff); a clear comment on what the product is for; and a nice visual tie-in to the style of the product.

Award winning? No.

Good job to sell? I think yes.

adbot
Activity Score 42
Billoughsby's picture

Nicely put. Agreed.

Billoughsby
Activity Score 5144
Art Director |

That's it.

CuriousPencil's picture

Sharply thought through. I'd struggled with the simplicity of these, but your pointing out the audience made a 'ding' go off, thanks.

CuriousPencil
Activity Score 4225
Copywriter
AdBuzzer's picture

Simple and eye-catching. I love the colour combinations and how it makes me want to read what is written in the circle with the camera in it.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Ron Burgundy's picture

yes

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Paridhi.'s picture

yup...v simple n eye-catching..gud enuf..!

Paridhi.
Activity Score 122
Indore
Tspot's picture

So "There's more under water" isn't actually written on the ad? I think it needs it.

Tspot
Activity Score 241
Copywriter
Lazarus's picture

Okay.

Lazarus
Activity Score 1536
Creative Director
bagusasik's picture

like it...

bagusasik
Activity Score 68
Art Director
Nasheet's picture

ANY1 EXPLAIN THIS ABSTRACT PIECE OF ART

Nasheet
Activity Score 87
Art Director at Ogilvy & Mather, New Delhi
albertonomo's picture

My guess is that it is like a graph to measure how much you see (top part/color) and how much you COULD see underwater with the camera. But yeah, if you don't get it at first it just doesn't work. Nice design and colors though.

albertonomo
Activity Score 3
Nasheet's picture

ANY1 EXPLAIN THIS ABSTRACT PIECE OF ART

Nasheet
Activity Score 87
Art Director at Ogilvy & Mather, New Delhi
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