Agency Network: 
May 2008

Print advertisment created by Grey, United Arab Emirates for Canon, within the category: Electronics, Technology.

Advertising Agency: GREY Worldwide Dubai, UAE

Comments (13)

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Alistair C.'s picture
Alistair C.
Activity Score 692

hehe, why would you need big zoom when you can have image stabilizer? :))

batteries and balls not included.

adgoddess's picture
Activity Score 369

this is weak, like most of canon's campaings.

magicvicky's picture
Activity Score 12

another eye...

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Good for elimination.

Checho's picture
Activity Score 308

I guess this is an old post, right Ivan? If it is not, this is another case for Joe La Pompe.

ahmed ragheb's picture
ahmed ragheb
Activity Score 297

NO COMMENT !! Aweful!?

XTG's picture
Activity Score 1355

at the distance the photographer is from the reptile, that Canon better have some anti-bite stuff too.

jsptrck404's picture
Activity Score 437

Did they actually retouch the (supposed) picture taker's reflection into the crocs's eye? Yes they did. Puke.

A bad word play in your first line of copy too ("you never know what catches your eye..." wink wink, get it?)

Poor English grammar.

A real winner.

1). Considering the ad is describing future occurrence that has yet to be determined, the tense being used "you never know" is incorrect. In this instance, it should read "you'll never know..."

2). Also, The ad is logically incorrect. With the addition of the photographer's reflections in the croc's eye, we have to assume the picture has already been taken and so "you never know" would be logically incorrect. If the photographer has already taken the picture, then he would know and this copy would have to be in the past tense.

This is professional work, huh? Yikes.

| think small |

R. Rinaldi's picture
R. Rinaldi
Activity Score 686


klaussnow's picture
Activity Score 1645

doesn't say stability as much as zoom, and plus done.

... its already been done...

poojagadodia's picture
Activity Score 194
good1 far it can hold the attention of viewers its successful ...

stafroo's picture
Activity Score 32


just write's picture
just write
Activity Score 651

i like the image... but lemme tell u an eye doesnt catch croc's eye but the whole croc...