Advertisement

Polar bear

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by Mohawk College, Canada for Canon, within the category: Electronics, Technology.

Caption

400mm f2.8L IS II Lens

Advertising School: Mohawk College, Hamilton ON, Canada
Art Director: Stephen Sandian
Log in or register to post comments

Highest Rated

kleenex's picture

I will agree with you.

kleenex
Activity Score 52582
Web Designer/Developer
ankitadv's picture

awesome ad

ankitadv
Activity Score 818
khronos's picture

thats about 12452556 times now...

khronos
Activity Score 998
Copywriter
kleenex's picture

I will agree with you.

kleenex
Activity Score 52582
Web Designer/Developer
johnanderson's picture

Again.

johnanderson
Activity Score 167
Copywriter
Setinho's picture

It's different. A lens with f 2.8 is considered too light, especially for a telephoto lens. Thus, the ad tries to compare it to a flashlight.

Setinho
Activity Score 306
General Manager
Advertisement