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Live A Full Life, Version C

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

Print advertisement created by Communion W, Hong Kong for Canon, within the category: Electronics, Technology.

Caption

Full of wonders

Advertising Agency: Communion W, Hong Kong
Executive Creative Director: Joel Chu
Production: Film Factory, Hong Kong
Director: Louis Ng
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Highest Rated

Hadrons's picture

My fav. image in this campaign.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture

My fav. image in this campaign.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

gadgets's picture

Great image! I really enjoy to watch this kind of ads!

gadgets
Activity Score 1063
mmackinven's picture

Milford Sound is an absolutely stunning place, but this image could have been a bit more inspiring?

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

ItMatters's picture

Beautiful.

ItMatters
Activity Score 2167
nepotiums's picture

Magnificent.

nepotiums
Activity Score 251
Copywriter
miko1aj's picture

great pic. I wonder which camera was used to shoot it :)

miko1aj
Activity Score 3086
Mike Charbonneau's picture

I like the campaign but can only presume the repeated use of the word "full" ties in to the 5D's full-frame feature which would be its main point of difference to many other cameras (including most of Canon's own). Maybe I'm missing the reference to "full-frame" in the copy (can't read it) but if it isn't there, do most people know about this particular feature? If not, it's just another digital camera shooting a lovely landscape. Tying the word full to the camera's USP tells me I'll get more of the shot.

Mike Charbonneau
Activity Score 66
Art Director
kleenex's picture

nice images.

kleenex
Activity Score 51110
Web Designer/Developer
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