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Lighthouse

Agency Network: 
Published/Aired: 
December 2009
Canon Print Ad -  Lighthouse

Description

Print advertisement created by Dentsu, Philippines for Canon, within the category: Electronics, Technology.

Caption

What You Shoot Is What You Print. The PIXMA Pro 9500 Mark II

Advertising Agency: dentsuINDIO, Philippines
Creative Director: Randy Tiempo
Art Director: Kulas Abrenilla
Copywriter: Chino Jose
Illustrator: Jerome Fernandez
Photographer: Paolo Gripo, DMV
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Highest Rated

WaZoo's picture

Agree with naseer and maybe a little shift in the clouds? :)

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Stones's picture

I like the idea here. Perhaps it would have worked better if you could see a frame around the pic he is holding up.

Stones
Activity Score 138
naseer's picture

I agree that this ad needs something. But placing a frame would loss the impact and the unusual look of the ad.
adding a shadow from the man falling on the paper he is holding would make the trick I think.

naseer
Activity Score 57
Photographer at al boom advertising
WaZoo's picture

Agree with naseer and maybe a little shift in the clouds? :)

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Abo Iyad's picture

yes, agree too

Abo Iyad
Activity Score 6
Art Director at Ogilvy
morse's picture

Too easy. Good execution though.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bobby666's picture

nicely executed. good.

bobby666
Activity Score 1460
RMG Connect, India
manish_parsodkar's picture

Agree with Naseer, showing only hanging tag or glass frame can be a option

manish_parsodkar
Activity Score 64
Art Director at Dubai |

manish parsodkar
Art Director
dubai

John van de Vorstenbosch's picture

Nice. I've got the impression the first rule was "What you see is what you get". Like that one better, why rebuild an expression when it already says enough?

Naseer has a point. Then again, I think most viewers will understand what's happening.

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
dlue's picture

no if you add anything else you lose the idea and it becomes cheaper (plus i'm sure that's been done before, thats probably why everyone is reaching for that; the familiar)

dlue
Activity Score 342

cheers,
dlue

CopyRight's picture

nice work, but enough with the "what you --- is what ---" headline.

CopyRight
Activity Score 713
sold's picture

this is ok, a shadow as naseer said could make it better.

sold
Activity Score 3305
Copywriter
firebug's picture

very good insight

firebug
Activity Score 1113
Lizaad's picture

Bloody

Lizaad
Activity Score 146
Art Director at Verdant Zeal
visualsurgeon's picture

I like the concept but sth is missing in art direction. Maybe put very subtle shadow behind the invisible frame.

visualsurgeon
Activity Score 86
Art Director
dadado's picture

What if we place a white frame layer in front of all the other layers? Only that could save this so so boring and yet used concept. And also there is too much photoshop retouch for an ad that sells real images.

dadado
Activity Score 10
Art Director
tybeamdesigner's picture

yea that could work really well now I think about it

tybeamdesigner
Activity Score 8
recent graduate
tybeamdesigner's picture

my thoughts exactly, however the idea of a photographer holding a frame of his picture is unique..

tybeamdesigner
Activity Score 8
recent graduate
kitkiritkit's picture

clap clap!

kitkiritkit
Activity Score 73
student
adphics's picture

very good. nothing else to say or to change.
Bravo

adphics
Activity Score 4
Art Director
mgriff21's picture

Interesting. Could be better with a little work.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

tybeamdesigner's picture

I agree with the rest of the comments. Another suggestion I have is that the image looks more illustrated than photo worthy, and since it is for Cannon Pixma maybe it should look more like a photo and not a digital illustration...just a suggestion.

tybeamdesigner
Activity Score 8
recent graduate
rolling.stone's picture

nice, pretty subtle

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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