Agency Network: 
December 2009

Print advertisment created by Dentsu, Philippines for Canon, within the category: Electronics, Technology.

What You Shoot Is What You Print. The PIXMA Pro 9500 Mark II

Advertising Agency: dentsuINDIO, Philippines
Creative Director: Randy Tiempo
Art Director: Kulas Abrenilla
Copywriter: Chino Jose
Illustrator: Jerome Fernandez
Photographer: Paolo Gripo, DMV

Comments (22)

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Highest Rated

WaZoo's picture
Activity Score 197

Agree with naseer and maybe a little shift in the clouds? :)

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Stones's picture
Activity Score 138

I like the idea here. Perhaps it would have worked better if you could see a frame around the pic he is holding up.

naseer's picture
Activity Score 57

I agree that this ad needs something. But placing a frame would loss the impact and the unusual look of the ad.
adding a shadow from the man falling on the paper he is holding would make the trick I think.

WaZoo's picture
Activity Score 197

Agree with naseer and maybe a little shift in the clouds? :)

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Abo Iyad's picture
Abo Iyad
Activity Score 6

yes, agree too

morse's picture
Activity Score 18024

Too easy. Good execution though.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bobby666's picture
Activity Score 1460

nicely executed. good.

manish_parsodkar's picture
Activity Score 64

Agree with Naseer, showing only hanging tag or glass frame can be a option

manish parsodkar
Art Director

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

Nice. I've got the impression the first rule was "What you see is what you get". Like that one better, why rebuild an expression when it already says enough?

Naseer has a point. Then again, I think most viewers will understand what's happening.

dlue's picture
Activity Score 342

no if you add anything else you lose the idea and it becomes cheaper (plus i'm sure that's been done before, thats probably why everyone is reaching for that; the familiar)


CopyRight's picture
Activity Score 713

nice work, but enough with the "what you --- is what ---" headline.

sold's picture
Activity Score 3305

this is ok, a shadow as naseer said could make it better.

firebug's picture
Activity Score 1113

very good insight

Lizaad's picture
Activity Score 146


visualsurgeon's picture
Activity Score 86

I like the concept but sth is missing in art direction. Maybe put very subtle shadow behind the invisible frame.

dadado's picture
Activity Score 10

What if we place a white frame layer in front of all the other layers? Only that could save this so so boring and yet used concept. And also there is too much photoshop retouch for an ad that sells real images.

tybeamdesigner's picture
Activity Score 8

yea that could work really well now I think about it

tybeamdesigner's picture
Activity Score 8

my thoughts exactly, however the idea of a photographer holding a frame of his picture is unique..

kitkiritkit's picture
Activity Score 73

clap clap!

adphics's picture
Activity Score 4

very good. nothing else to say or to change.

mgriff21's picture
Activity Score 592

Interesting. Could be better with a little work.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

tybeamdesigner's picture
Activity Score 8

I agree with the rest of the comments. Another suggestion I have is that the image looks more illustrated than photo worthy, and since it is for Cannon Pixma maybe it should look more like a photo and not a digital illustration...just a suggestion.

rolling.stone's picture
Activity Score 2741

nice, pretty subtle


~ Quite obviously, I have gathered no moss ! ~