Description
Print advertisement created by TBWA, Bolivia for Canon, within the category: Electronics, Technology.
River
Crocodile
Eyeteeth
Fish
No. Hand
Creative Director: Pablo Leiva
Art Director: Amples Regiani
Copywriter: Sergio Chisaka
I think the idea is good, but somehow the execution doesn't look elegant. It's a visual clutter.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Agree, also I feel the depth they are trying to show doesn't work. Maybe if the colors started dark then to light, or something.
Oh man, this is really hard to understand. For such a small copy I should not have to work this hard. Work sucks, where is my GF I what to play.
http://edictive.com - Film Production Management
I agree with morse about making it more refined, but even as a raw dog idea, it looks like it will be a winner once they get the kinks worked out.
Me parece que estratégicamente no tiene asidero. Por lo que intuyo que es un trucho. Los zooms hacen las cosas más grandes y aquí los elementos siguen siendo pequeños a la vista. La publicidad no se trata de comunicar ocurrencias buscando premios, se trata de comunicar beneficios válidos para la marca y para el consumidor. Mala idea, peor ejecución. Chicos, se trata de aprender, no hay mala onda!
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