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Jungle

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by TBWA, Bolivia for Canon, within the category: Electronics, Technology.

Caption

River
Crocodile
Eyeteeth
Fish
No. Hand

Advertising Agency: ATHOS/TBWA, Bolivia
Creative Director: Pablo Leiva
Art Director: Amples Regiani
Copywriter: Sergio Chisaka
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morse's picture

I think the idea is good, but somehow the execution doesn't look elegant. It's a visual clutter.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Alec K's picture

Agree, also I feel the depth they are trying to show doesn't work. Maybe if the colors started dark then to light, or something.

Alec K
Activity Score 43
Creative Director at StayFresh Design, San Francisco
sergeo_syd's picture

Oh man, this is really hard to understand. For such a small copy I should not have to work this hard. Work sucks, where is my GF I what to play.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

orelbit's picture

I love the idea, the execution is confusing...

orelbit
Activity Score 58
Ron Burgundy's picture

I agree with morse about making it more refined, but even as a raw dog idea, it looks like it will be a winner once they get the kinks worked out.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
ValenG's picture

I feel awful, don’t get it

ValenG
Activity Score 58
ADHATERLOVER's picture

Me parece que estratégicamente no tiene asidero. Por lo que intuyo que es un trucho. Los zooms hacen las cosas más grandes y aquí los elementos siguen siendo pequeños a la vista. La publicidad no se trata de comunicar ocurrencias buscando premios, se trata de comunicar beneficios válidos para la marca y para el consumidor. Mala idea, peor ejecución. Chicos, se trata de aprender, no hay mala onda!

ADHATERLOVER
Activity Score 174
Creative Director at VOP
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