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Jacuzzi

Campaign
Agency Network: 
Published/Aired: 
June 2010
Canon Print Ad -  Jacuzzi

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, Thailand for Canon, within the category: Electronics, Technology.

Caption

Canon PowerShot D10
Underwater Camera 35-105mm.

Advertising Agency: Leo Burnett & ARC Worldwide, Bangkok, Thailand
Executive Creative Directors: Keeratie Chaimoungkalo, Sompat Trisadikun
Creative Directors: Keeratie Chaimoungkalo, Sompat Trisadikun
Art Directors: Sompat Trisadikun, Nateepat Jaturonrasmi
Copywriter: Santi Tubtimtong
Production House: Illusion
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Jon-Paul Mountford's picture

power shot makes your pictures wibbly ?

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Guest's picture

The pic is taken from underwater

Guest
Jupiter's picture

dude, you obviously don't like being around water... i bet you can't swim... or u just can't stand looking at good, simple ads.

jealous.

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Jon-Paul Mountford's picture

I like simple ads, love swimming and not even a whiff of jealousy.
but this so NOT shot in water and the wibbly digital attempt at underwater-ness is far from convincing.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Jupiter's picture

who cares if it was NOT shot in water...a lot of people are convinced...just schroll down dude.-)

the thing is, it takes clear picture underwater...NOT wibbly?

Haizzz!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

fala fulani's picture

I agree, who cares if it is not under water. Actually its a good thing that it is does not capture the "underwaterness" as you put it because it still passes the message on and is more striking!

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
Guest's picture

what?

Guest
dthlb72's picture

Good ad!

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

This is a great ad, too bad some people don't understand it. The message this ad is trying to send it that it makes your shots crystal clear and smooth underwater, as if it were above water.

Guest
amitparekh's picture

i like it.

amitparekh
Activity Score 75
corporal_hicks's picture

Nice one!

corporal_hicks
Activity Score 365
Art Director
Guest's picture

straight concept

Guest
Guest's picture

love it... a sharp and focused idea..

Guest
Zulu-1's picture

Nice...

Zulu-1
Activity Score 130
Copywriter at Ogilvy
lynnholilin's picture

i'd love to have a camera like that!

lynnholilin
Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Kateter's picture

this is good. really good.

Kateter
Activity Score 2029
Copywriter
Guest's picture

perfect execution

Guest
Guest's picture

Nice product! Bad DI!!! The camera cant even take a decent picture?

Guest
Guest's picture

its ok but not worth a lion!

Guest
jponino's picture

good

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
cef's picture

clever. like it

cef
Activity Score 547
Copywriter
Dzsoi's picture

A product for perverts... at least honest advertising! just kidding

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Galo's picture

The good old simple ideas! Liked it very much!

Galo
Activity Score 446
Copywriter
Muhammad Imran's picture

finally have seen something good!!! nice job!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

Muhammad Imran's picture

Is Ivan alive, cant see him these days :P

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

Guest's picture

Concept is very clear. what exactly the camera can do. good ad

Guest
Shingo's picture

nice like it

Shingo
Activity Score 408
Cheerriiee's picture

doesnt look much like water tho.

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

I LOVE IT

Guest
milind surve's picture

so simple & clever

milind surve
Activity Score 6
Graphic Designer at working in marching ants advertising as sr. visualiser
Ed Rapport's picture

yea the out of water experience is cool, i must say.. they flipped it.. underwater is out of water... cool idea!

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Guest's picture

แนวคิดตรง ง่าย และดี

Guest
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