Agency Network: 
January 2011

Print advertisment created by Dentsu, Thailand for Canon, within the category: Electronics, Technology.

The witness you can trust.

Advertising Agency: Dentsu, Bangkok, Thailand
Executive Creative Director: Warunee Tanakijchumroon
Senior Creative Director: Somkiat Kittipinijnanta
Art Director: Ditdanai Nopparat
Copywriter: Navanut Phlainoi
Photographers: Kachain Wonglamthong, Supachai Sriwanlapanon
Producer: Yuppadee Thongprasert

Comments (13)

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vidz913's picture
Activity Score 35

baaad art!!!

dadada's picture
Activity Score 1720

looks like an amateurish work : art direction has to be enhanced (background, colors, illustrations..) and the idea isn't clear.

Everybody is creative, be yourself.

TommyO's picture
Activity Score 1866

My dog isn't barking papers. Bad art, bad!

atb2005's picture
Activity Score 13557

Think a little and you should be able to figure out why we have papers here.

Davai's picture
Activity Score 618

If you dont see the other prints, it's hard to get this one.

atb2005's picture
Activity Score 13557

Excellent point. :)

TommyO's picture
Activity Score 1866

But ads don't usually come three-in-a-row in real life! I believe that an ad should stand up for itself, ALONG with being a part of a campaign. In this case, if someone flips through a magazine and see this ad alone (without the other prints), they won't understand it, or will think it's stupid.

TommyO's picture
Activity Score 1866

If I have to think a little more than I thought the first time I saw this ad, than it's a crappy ad.
Besides, papers are wrong here (like josh n. wrote a few comments below this one).

kleenex's picture
Activity Score 50502

I am not fully liking this idea.

josh n.'s picture
josh n.
Activity Score 484

I don't get this one.. Why paper?... and not having fake bones creating a face?... in my opinion is the dog that doesn't work! use something else!

thedesignaddict's picture
Activity Score 5403

A missed opportunity for a great client.

Geimima's picture
Activity Score 824

nice ad.. easy to get. but i think art direction could be better. (where's the thailand touch?)

life is a playground

miko1aj's picture
Activity Score 3086

don't know what you talking about. This is good campaign with good art.