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Beach

Campaign
Agency Network: 
Published/Aired: 
June 2010
Canon Print Ad -  Beach

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, Thailand for Canon, within the category: Electronics, Technology.

Caption

Canon PowerShot D10
Underwater Camera 35-105mm.

Advertising Agency: Leo Burnett & ARC Worldwide, Bangkok, Thailand
Executive Creative Directors: Keeratie Chaimoungkalo, Sompat Trisadikun
Creative Directors: Keeratie Chaimoungkalo, Sompat Trisadikun
Art Directors: Sompat Trisadikun, Nateepat Jaturonrasmi
Copywriter: Santi Tubtimtong
Production House: Illusion
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luciacfc's picture

except the "out of the water" effect needs way too much work.. on the one hand, the girl is too exagerated and the curves of the palm tree do not follow that of the girl's

luciacfc
Activity Score 744
Guest's picture

good idea but need some touch

Guest
JLL's picture

Funny.

JLL
Activity Score 390
Director of Creation - Copywriter
Guest's picture

This is cool.

Guest
Jupiter's picture

idea is cool...just don't like to see a buttock without seeing the face first...i much prefer the other one...

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

thanks a lot for the information...

nice to visit yuor blog...

see you..

please visit my blog...

Guest
Guest's picture

i agree with @luciacf, the girl is way too much detailed while the palm tree looks artificial in comparison..

Guest
Guest's picture

cool....made me smile

Guest
Naziro's picture

this is nice and way much better than the previous one.

still needs some touches.

Naziro
Activity Score 350
Art Director
Geimima's picture

yes.. something is missing. i'll save it for myself. >:))

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Guest's picture

perfect execution

Guest
Guest's picture

very good idea

Guest
noj's picture

very good idea

noj
Activity Score 86
Art Director
shitos_h's picture

good idea but finishing is n't good , see her hand need work to be Realistic

shitos_h
Activity Score 22
applied arts
Guest's picture

good idea but is this false advertising?

Guest
Guest's picture

Great idea & perfect execution :) amazing

Guest
Guest's picture

Great idea....

Guest
Ed Rapport's picture

Needs to be reworked some.. I agree, think the execution is fab, but the out of water effect is way toooooooo exaggerated on the women especially.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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