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Architect

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Dentsu, Argentina for Canon, within the category: Electronics, Technology.

Caption

If your printing system fails, it fails much more than that.

Advertising Agency: Dentsu, Buenos Aires, Argentina
Creative Director: Rodrigo Peláez
Art Director: Pitu Kahn
Copywriter: Maxi Samaruga
Photographer: Sisso Chouela
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sergeo_syd's picture

So what.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

jjf's picture

Other than the 2, this 'printer problem' is actually good. Now your presentation will be in 3D if your printer fails :D

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
alausa's picture

3D, hilarious!

alausa
Activity Score 1420
Creative Director at Noah's Ark
jackdonn's picture

I am not sure that I am getting the point. This ad is supposed to show that the printing system works and it's reliable. Why would you talk in an ad about the eventuality of failing of the product? I am not sure that's such a good idea.

jackdonn
Activity Score 3

How about the imageclass mf4350d?

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