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Monsoon itch

Agency Network: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by Watermelon, India for Canesten, within the category: Pharmaceutical.

Advertising Agency: Watermelon Healthcare Communications, Mumbai, India
Creative Director: Yajuvendra Gore
Art Director: Mahendra Khairnar
Copywriter: Graydon Gomes

Comments (24)

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Guest's picture
Guest

Took me some time, but i like it! Fungus in your armpits? F***** nasty...

scarfinati's picture
scarfinati
Activity Score 843

i hate asking question ads. Theres a chance the answer is other than what the ad intends.

Anyway they all seem like rip offs of the “got milk”

Guest's picture
Guest

Photoshop 1.8

Guest's picture
Guest

Just forget Photoshop,

Idea is Great
Execution is syncronized
Art Direction a little problem

Result..Message is Clear
...so 80 out of 100

john doe's picture
john doe
Activity Score 1571

No.
Creatives should be professional enough to do a proper art work. Especially for a visual idea.
Idea is not great.
Execution is layout level.

Guest's picture
Guest

art direction is not good.

Guest's picture
Guest

If Bayer can afford to pay for a DPS surely they can find the money to get the idea built by someone who knows how to use Photoshop. I doubt they've even seen it.

eugenius's picture
eugenius
Activity Score 396

oh my god... giant mushroom

Guest's picture
Guest

Nice ad.
I think the art director use proper photoshop.

Guest's picture
Guest

Nope.

pawan nimrani's picture
pawan nimrani
Activity Score 44

!!!!!!!!!!!!!!!!!

Guest's picture
Guest

bad art

Guest's picture
Guest

Bad bad bad photoshop

Guest's picture
Guest

But good idea

yakuks's picture
yakuks
Activity Score 37

Good idea, but badly Photo shopaso!

scarfinati's picture
scarfinati
Activity Score 843

jesus christ people.

Theres concept and execution. Bad photoshop as you say falls under execution, its art direction. The concept is the idea.

Please learn the difference between the two.

Guest's picture
Guest

Done nicely before for some digestive product showing crocodiles in a pond. dont have a link.

unstatusfied's picture
unstatusfied
Activity Score 54

Did not get, but the image is interesting. clean and eye catching though.

guepaje's picture
guepaje
Activity Score 133

bad bad bad bad art and idea.

trans's picture
trans
Activity Score 60

ewwwwwwwwwwwwwwwwwwwwwwwwwwwww

Guest's picture
Guest

waaargh awful art

Guest's picture
Guest

good idea lol

Guest's picture
Guest

good idea, but design not up to the mark, can make it better

Guest's picture
Guest

Kind of OK ad. It was not a robust message. It will normally take some time to understand that the ad is all about fungus in armpits. Its could have been as highlighted point. Neverthless a good ad.

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