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WC's picture

Brilliant campaign!! for those who has questions about whether this ad is for Energizer batteries or torchlight, ANSWER is ENERGIZER TORCH LIGHT! :) yes, they produce Torch lights as well

WC
Brainsugar's picture

Perhaps a physician could tell us, but I thought that it was the bulb that give the brightness and not the power of the battery. 1,5 volt is 1,5 volt, no?

nevertheless, there is something cool in those ads.

Brainsugar
Activity Score 1631
Copywriter
Joe76's picture

Yeah, I agree. At first sight I thought it was for Maglite.

Joe76
Activity Score 762
Art Director
Yeminius's picture

yes, but this time they are not selling batteries

Yeminius
Activity Score 151
Other
Brainsugar's picture

So if Energizer does bulbs lamps, just say it. We are doing advertising here.
For the art museum, just turn left, then rigt, then 200 meters after the traffic light, turn left.

Brainsugar
Activity Score 1631
Copywriter
scampolice's picture

Been done before. Seen that.

scampolice
Activity Score 86
Copywriter at Co-owner
Wordnerd's picture

Yeah, very clever but no riddle. it's cool (and its about an energizer fashlight, brain ;)

Wordnerd
Activity Score 6692
Copywriter
lamz's picture

I cant see in the dark .. auch, just bumped my head..

lamz
Activity Score 208
dew drops's picture

make me think.... puzzeled

dew drops
Activity Score 90
Copywriter
puppiepoppy's picture

Malaysian Chinese Boleh!!! Gold winner for sure next year! Fuck, I'm envious!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Powertheflower's picture

I like the image, didnt care to notice the product though!

Powertheflower
Activity Score 30
Marketing Manager
puppiepoppy's picture

That's the idea! Looking at the product last connects the dot to the answer! Bravooo!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Another People's picture

Poppy, u really a funny guy. U always critic all the works from Malaysia but this time u suprising like it... i wonder u may from NAGA??? or fren of them??? funny.....

Another People
Activity Score 107
Art Director
WC's picture

Brilliant campaign!! for those who has questions about whether this ad is for Energizer batteries or torchlight, ANSWER is ENERGIZER TORCH LIGHT! :) yes, they produce Torch lights as well

WC
bubblestheclownfish's picture

Not my ad, but let me try to explain for those confused. The ad is saying that the flashlights are SO BRIGHT that they even eclipse the brightness of the flame, rendering it a shadow as well.

bubblestheclownfish
Activity Score 614
Creative Director
Wordnerd's picture

wait.. first, (without enlarging the pic) i thought the message is "so bright even other lightsources leave a shadow" but they want to say "the light reflecting from the wall is so bright, the candleflame looks dark"?? think i have to withdraw my first comment :P. If so, why on earth looks the angle of the light, as if it passes right through the candle without lightening it up??? Thats a horrible mistake in execution if you have an already complicated idea.

Ouch my head..

Wordnerd
Activity Score 6692
Copywriter
laylowmoe's picture

Haven't there been detergent ads that already employ the "brighter than things that are bright" idea?

laylowmoe
Activity Score 328
Copywriter
Wordnerd's picture

you mean... "done!" ? ;)

Wordnerd
Activity Score 6692
Copywriter
raverus's picture

This series is really IRRITATING, and someone screaming for a gold award for it, this is the biggest laughing stock here. What a joke.

raverus
Activity Score 1476
Art Director
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