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Maria

Agency Network: 
Published/Aired: 
December 2011
Description: 

If you’ve survived cancer, every second of every day is cherished. Even the most dull moments in life are wonderful.

Print advertisment created by TBWA, Sweden for Cancerfonden, within the category: Public Interest, NGO.

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriter: Johannes Ivarsson
Art Director: Patrick Waters
Photographer: Petrus Olsson
Final Art: Erika Hellström
Account Director: Per Olholt
Account Manager: Charlotte Asplund
Planner: Niclas Norström

Comments (7)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

Feels like we're playing in the shallows here...

The Jobless Writer
Will Think for Salary

Butterflea's picture
Butterflea
Activity Score 40

No feeling here

Hadrons's picture
Hadrons
Activity Score 6041

Nice idea but sterile visual.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ad Analyst's picture
Ad Analyst

Really Really Really i can feel a life. The Best and very sensible art direction that ever saw in my life. Successfully carried the idea and force in execution.

Billoughsby's picture
Billoughsby
Activity Score 5144

"I can feel a life"

You're right.

That's it.

p.syche's picture
p.syche
Activity Score 267

Even after surviving cancer most people don't appreciate life - thats just the human condition...

Billoughsby's picture
Billoughsby
Activity Score 5144

So is the three stars for faulty ad insight, or for the fact that human beings never get it -- this life thing -- until it's gone?

That's it.

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