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Subtitiles

Agency Network: 
Published/Aired: 
September 2012
Canal+ Print Ad -  Subtitiles

Description

Print advertisement created by BETC, France for Canal+, within the category: Professional Services.

Caption

The problem with subtitled movies is that we spend our time looking down and up.

Advertising Agency: BETC Paris, France
Creative Directors: Stéphane Xiberras, Olivier Apers
Art Directors: Julien Schmitt, Damien Binello
Copywriter: Paul Delmas
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Highest Rated

kleenex's picture

nice idea.

kleenex
Activity Score 51815
Web Designer/Developer
nadiasimmone's picture

loved it.

nadiasimmone
Activity Score 44
Client Servicing at OGM Commuications
mrMagic's picture

Great Idea.

mrMagic
Activity Score 798
Graphic Designer at RES Group
kleenex's picture

nice idea.

kleenex
Activity Score 51815
Web Designer/Developer
MMO's picture

I really liked this ad.

MMO
Activity Score 52
Art Director at BBDO Chile
getaloadofthis's picture

I don't hate this idea at all.

getaloadofthis
Activity Score 71
Siddarth Basavaraj's picture

I liked its simplicity, it stands out.

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Tero Ylitalo's picture

The problem with dubbing is...

Tero Ylitalo
Activity Score 628
Planner at Zeeland
Picky1's picture

Done at least twice. For a tennis open on a sports tv channel. Same eye moves translated with words written on the left, then on the right, then left, right, left, right left till the end of the line. The first ad won a Cannes Lion a long time ago. The second one was short-listed a few years later. That last one shows quite well that ad men have no memory. Or maybe no scruples.

Picky1
Activity Score 236
Picky1's picture

For those who would doubt about it (ESPN print ad / cannes lions long list 2008) :

http://www.coloribus.com/adsarchive/prints/espn-network-tennis-10716905/

There was another one done in Spain for Seat (tennis sponsorship) in 2002. And I am pretty sure it was not the first one using that visual trick)

Picky1
Activity Score 236
johnnybegood's picture
johnnybegood
Activity Score 2
driving's picture

god idea, poor art

driving
Activity Score 427
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