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Lucrezia

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Meet the Borgia's, a powerful, immoral and scandalous family, symbol of the decadence of the Church in the 15th century, immortalised through the latest series produced by CANAL+. To promote the series, BETC brings out 4 prints where the flamboyant photographer David Lachapelle has succeeded in revealing the duality of the members of the BORGIA family: behind their angelic appearance, we discover that their innocent and beatified faces barely conceal the greatest vices.

Print advertisement created by Euro RSCG, France for Canal+, within the category: Media.

Advertising Agency: BETC Euro RSCG, France
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Highest Rated

gbrlcbra's picture

I have to disagree , the colours are meat to portray the sins or the characters. With the exception of the ad were all three are together. That ad is a meant to be as if asking for forgiveness which that color represents in some cultures.

gbrlcbra
Activity Score 3
Graphic Designer at UCLAx
Manoma's picture

Top.

Manoma
Activity Score 1108
Copywriter
hoozn's picture

Clearly done by Lachapelle. But those ads are lacking intense colours imho.

hoozn
Activity Score 353
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

gbrlcbra's picture

I have to disagree , the colours are meat to portray the sins or the characters. With the exception of the ad were all three are together. That ad is a meant to be as if asking for forgiveness which that color represents in some cultures.

gbrlcbra
Activity Score 3
Graphic Designer at UCLAx
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