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Horror flowchart

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by Euro RSCG, France for Canal+, within the category: Media.

Advertising Agency: BETC EURO RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Directors / Copywriters: Gregory Ferembach, David Troquier
Illustrator: Les Graphiquants
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Highest Rated

raw tuna's picture

One for the clutter fans. I'm sure it's pretty good i just not have a spare 3-5 minutes.

raw tuna
Activity Score 837
General Manager
CuriousPencil's picture

Flowchart = lazy way to convey multiple messages which will mostly go unread = plus some of your links are dead-ends.

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

Yessir. Absolutely.

I'm convinced that 95% of the audience merely glances at these and resists plowing in for a read.

Does everyone in advertising value the work involved in crafting them? -- You'd think that's the only possible reason for them to keep appearing.

Billoughsby
Activity Score 5144
Art Director |

That's it.

CuriousPencil's picture

I think these are glued to every agency's peripheral vision somehow. Everyone's seen them, but they never properly register in the mind until someone gets a multifaceted brief with a PPT decision tree. That prompts the Universal Flowchart Eureka and this is the result: another flowchart that is destined to populate the periphery, niggling the next agency just out of sight, until the cycle inevitably repeats.

CuriousPencil
Activity Score 4225
Copywriter
ace85le's picture

Do we really need an ad to tell us how complicated making a movie can be?

ace85le
Activity Score 3935
Marketing Manager |

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raw tuna's picture

One for the clutter fans. I'm sure it's pretty good i just not have a spare 3-5 minutes.

raw tuna
Activity Score 837
General Manager
abidmg's picture

i got bored of reading till i scrolled to the last line.
that made sense.
yep its tough.
got the message
good work

abidmg
Activity Score 34
Creative Director
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