Magic Eye

Agency Network: 
May 2011

Print advertisment created by DDB, Canada for Canadian Dental Association, within the category: Health.

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Chris Moore
Account Manager: Scott Barr
Agency Producer: Courtney Smith
Illustrator / Retoucher / Digital Artist: Studio 17

Comments (14)

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Pincuid's picture
Activity Score 163

Haha I like it...even though It makes sense, I still think it will annoy the hell out of people who can't see stereograms :

elyoshiro's picture
Activity Score 546


ivan's picture

Sir, you have to be more elaborate than just one word. We want to hear your thoughts, not just an assessment please.

gioborde's picture
Activity Score 1387

I really dont think this works, and sureley not for such a serious matter. What happens to those who cant read it and those who dont know what its about?, is it not for them??


My_friend_Goo's picture
Activity Score 292

I can't make this one out

Wich is kinda the point i guess.

I like it

LeeHarvey's picture
Activity Score 3045

Geezzzz I had to print it out and look at it for at least 20 seconds before I saw it! Not a very original concept but it kept me busy for quite a while, thus an entertaining ad!

atb2005's picture
Activity Score 13557

Yes, Mr Harvey. You need to print this out and then look at it.:)

Themadartist1972's picture
Activity Score 323

well i am not a dentist and i saw it! so what ? i found it a boring visual !

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I second that.

Dingleberry Jack's picture
Dingleberry Jack
Activity Score 246

I third that.

Argonath's picture
Activity Score 83

my eyes is watering, trying to solve this one...

simonsays's picture
Activity Score 332

Always entertaining.

Very good for waitrooms.

I'm always bored waiting for the dentist, with only a few 6 month old magazines about how to be flat next summer.

soya2's picture
Activity Score 134


Hahaha, Nice.... but..... it is really confusing.... an eye check for a tooth problem?

andylefty's picture
Activity Score 4535

Its a new engaging way to promote a dentist without using vulgar visuals.