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kre8's picture

so loud it wakes everyone else up?

or...

everyone has one?

i dont know.

kre8
Activity Score 989
Copywriter
rembrandt's picture

Where the hell is this upper-class version of an thai shanty town anyway? Haven't so many tents in one place since travelling through Holland.

rembrandt
Activity Score 42
Copywriter
kre8's picture

and what about the rest of the campaign?

kre8
Activity Score 989
Copywriter
Dick Huges's picture

i dont get it either. And why would I want to have a watch that would wake everyone up.

Dick Huges
Activity Score 937
Copywriter
esotericusername's picture

mmmmmmmmmmmmmmmmmmmmmmmmmmgold

esotericusername
Activity Score 313
Art Director
addyhoch10's picture

mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmwhy?

addyhoch10
Activity Score 2592
Art Director
esotericusername's picture

mmmmmmmmmmmmmmmmmmmfeelinginmygut!

esotericusername
Activity Score 313
Art Director
addyhoch10's picture

mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmkay...

addyhoch10
Activity Score 2592
Art Director
esotericusername's picture

ha, "I know it but I don't think I should say it"

esotericusername
Activity Score 313
Art Director
ChuckNorris's picture

it needs a tagline to make sense.

ChuckNorris
Activity Score 834
Creative Director
A. J. SMITH's picture

True.

Not enough ads have taglines these days, seems like nocopy is the fad of the day.

BUGGERS

A. J. SMITH
Activity Score 2822
Slashh's picture

My problem is, the idea of the lights is a nice thought, but it's the same joke three times. Simply changing the dwelling doesn't seem like it's enough to justify three ads. Should have been just one.

Slashh
Activity Score 294
Copywriter
bknowlden's picture

Yeah, I caught this in the exhibition section. Not much a fan of the work, but it's also not damaging for the brand.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Rusio's picture

Loud, definetly loud.
Just look at the upper right corner. In the logo and clock.
See the expansive sound waves. That makes sense.
It wakes up everybody around.
Nice idea.

Rusio
Activity Score 326
Copywriter
Rog's picture

Pay that.
Just saw a sale spot for an Oz autoparts chain
with a whole stack of punters in (same) tents outside the store
all woken by the same 'car rev' alarm clock.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Noyel's picture

This won in Asia Advertsing Festival... coupleof awards I think

Noyel
Activity Score 24
Creative Director
jennywhx's picture

i will kill the one who owe a seiko alarm, wake me up when i don't want to.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

jmcho's picture

i like it. shows the effectiveness of the product in an exaggerated manner.

jmcho
Activity Score 278
Art Director at Gotham, Inc.
vexguy's picture

Is this watch disturbance for others..?

vexguy
Activity Score 93
Illustrator
Fallon's picture

What bullshit. Why has every other ad become
some sort of a puzzle we have to decipher?

Fallon
Activity Score 108
Creative Director
deadline-walking's picture

LOUD & CLEAR. One alarm clock somewhere in the camp/building, wakes up everyone else.

deadline-walking
Activity Score 79
Art Director
Fallon's picture

Thanks for the help.

Maybe now a small note for the people who are not in advertising.
For the people first. For the jury second.

Fallon
Activity Score 108
Creative Director
Desi's picture

This idea needs to come up with a mailer explaining the idea. One thing is clear this is an ad for an Alarm Clock as it says so.

Desi
Activity Score 1042
A. J. SMITH's picture

Looks great, but not working for me, too many ifs/ors and not enough clarity.

3/10.

BUGGERS

A. J. SMITH
Activity Score 2822
special k's picture

I want have a watch that awake everyone up!
Because I am bastard inside.

special k
Activity Score 145
Creative Director
mrtalented's picture

good photo and art direction. but the idea can be for some products that keep you up all night as well.

by the way, this alarm clock doesn't only annoy campers, but the GIANT birds also. beware of out-of-proportion!

mrtalented
Activity Score 2171
Creative Director
gibshellenberger's picture

concept's flat, looks cool though. shrug.

gibshellenberger
Activity Score 157
Creative Director
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